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For Immediate Release:February 19, 2008
Michael McGraw 757-622-7382
Norfolk, Va. - Is animal rights the defining cause of the decade? PETA's just-released annual report for 2007 certainly proves that the movement is a force to be reckoned with. The group's landmark victories for animals in 2007 include the following:
* Three fashion VIPs--Calvin Klein, Tommy Hilfiger, and Vivienne Westwood--removed fur from their collections permanently after meeting with representatives from PETA and PETA Europe. * PepsiCo, Coca-Cola, and POM Wonderful stopped funding all experiments on animals after PETA uncovered and publicized the companies' gruesome tests.
* The world's largest pig-meat producer, Smithfield Foods, agreed to phase out the use of "gestation crates" (cramped metal stalls) for pregnant sows. Burger King, Wendy's, and CKE Restaurants (owner of Carl's Jr. and Hardee's) agreed to give purchasing preference to companies that don't use gestation crates. Burger King and CKE also agreed to buy more eggs from suppliers that don't cage hens.
* PETA's youth division, peta2, swelled to more than 1 million members, giving PETA the largest youth membership of any animal protection organization.
* After pressure from PETA and concerned citizens, the Alaska Zoo sent its lone elephant, Maggie, to a California animal sanctuary.
* PETA's president and cofounder, Ingrid E. Newkirk, was the focus of an award-winning HBO documentary--I Am an Animal: The Story of Ingrid Newkirk and PETA--that debuted in November 2007.
"Every company that stops using animal skins, switches from animal experiments to modern non-animal tests, or makes groundbreaking animal welfare improvements sends the message that animals deserve respect," says Newkirk. "These victories have a huge impact because they inspire other businesses to sit up and take notice--and realize that we all can do something to make the world a better place for animals."
PETA's annual report for 2007 is available at PETA.org.
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