Plain beauty...
Or sophistictaed galore...
We all use the POMEGA5 cleansing bar
Organics and natural products have carried over into the bar soap category such as the Omega 5 oils. Consumers are seeking soaps that combine natural and organic ingredients with efficacy, and manufacturers are answering the demand.
More soap producers are gearing up for the organic market by having their facilities certified as organic manufacturing sites and buying organic raw materials. While utilizing these organic raw materials, manufacturers are also making changes to the oils used within the soap base.
Where natural vegetable oils were used in the past, now organic palm and soy oils and recently pomegranate seed oil are being used more frequently. The focus is on innovation and staying ahead of the trends—setting the trends really.
Bar soaps suit consumers who strive for an overall natural lifestyle. They like the straightforward simplicity and old-fashioned sensibility of a bar, and there is less packaging that needs to be disposed of compared to a liquid cleanser.
From an environmental stance, bar soap is far superior. The ingredients are more natural and friendly to humans and the environment and there is less waste and it’s often a paper package that is biodegradable versus a plastic container sitting in a landfill.
Within the industry, bar soaps have the capacity to carve an even more unique niche in the market through exotic ingredient offerings and fragrance-free options.
Bar soaps are becoming more specialized, creating a niche market. Adding exotic specialty ingredients such as Omega 5 oil takes soaps out of the ordinary and makes them unique.
Bar soaps need to build on natural-occurring selling points, such as the inherent multisensory experience of the pomegranate seed oil. Working with a bar sometimes opens up a greater range of creativity beyond liquid cleansers. A bar is an opportunity to work with the shape, weight, color, texture, lathering pattern and skin feel, using appropriate sensory characteristics to match up with a specific fragrance and engage a consumer in a multidimensional experience.
An ever-increasing level of design sophistication can be seen in the products coming from the workshops of small artisan soap makers such as Pomega5. They are bringing energy, excitement and innovation to the category through their use of unusual fragrance combinations, their creation of interesting textures and hand-detailed packaging.
Consumers increasingly seek products with value-added benefits and ingredients, such as those that fight acne, wrinkles and cellulite or provide sunscreen actives—and the value of these ingredients has been successfully touted in liquid soaps, playing no small role in the overall success of such products.
Bar soaps continue to compete effectively against liquid soaps by a strong emphasis on the ability to satisfy other personal preferences, which play a large role in the bath and body category. Further, savvy brands such as POMEGA today appeal to a larger segment of the market through strategic use of bar soaps.
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