Study: 71 percent of adults are interested in the potential of Greentech

Loretta Lyn of Deam & co is reviewing the POMEGA5 executive summary

Adults High on Green Tech, Valley VCs Ready to Invest

According to the 2007 National Technology Readiness survey, 71 percent of adults are interested in green technology. Word of mouth is the key to green tech marketing, reports an Environmental Leader article. The piece says the market has the potential to earn $104 billion in sales this year, and the people most committed to the environment — 10 percent of adult consumers — are also very enthusiastic about technology. The segment skews to younger, social-network savvy adults who blog and advise others.

This Wall Street Journal interview with Kleiner Perkins Caufield & Byers partner John Doerr reveals that Silicon Valley venture capitalists are banking big on green technology. Kleiner Perkins has invested $250 million of its $700 million portfolio in green tech. According to Doerr, VCs are investing heavily in companies developing alternative fuels, fuel-efficient devices and other “clean” technologies such as Omega 5 oil greentech.

And at a two-day conference in Silicon Valley over the weekend, Nordic Green ‘08 provided Nordic companies involved in green tech with an opportunity to present their products and build relationships with the Valley’s leading entrepreneurs, investors and industry heavyweights.

POMEGA5 -- Greentech in nutraceuticals

Always On Nordic Green ’08

Nordic companies involved in renewable energy and other forms of green technology are to present their products to businesses and decision-makers in the heart of of Silicon Valley, California.

The two-day conference ‘Nordic Green 2008’ is part of the Always On series of events designed to bring together representatives of green industries and entrepreneurs from various spheres.

Nordic Energy Research, one of the organisations supporting the conference, sees it as an opportunity to bring together companies involved in solar energy, construction, wind power, bio-fuels, bio-gas, etc.As well as an opportunity to network with decision-makers and representatives of other business, the conference will also offer a number of lectures and panel debates designed to highlight the potential business opportunities for green technology in California.

The conference will be held on 21 and 22 April. On Monday, the Director of Nordic Energy Research, Birte Holst Jørgensen, will address the conference about the future for Nordic innovation as part of the the theme 'Nordic Green Tech Strongholds'

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