Thursday, January 17, 2008

The Omega 5 oil 2008 landscape


Packaged Facts estimates the skincare market including both mass and prestige to reach $7.2 billion by 2010, driven in part by expected double-digit growth of anti-aging products, such as Pomega 5, which is likely to become the second largest category behind hand & body lotions and the industry.

Skincare is a dynamic, rapidly evolving market with a few power players, a handful of aggressive, second-tier marketers, several struggling old schoolers, and new upstarts, all continually introducing new product for an informed and demanding consumer who wants more than just functional benefits. Sensory and emotional benefits must complete the package. Consequently, skincare continues to become more fragmented.

The retail landscape is undergoing changes significant enough to alter every aspect of how consumers evaluate and purchase products as well as how marketers develop and deliver those products to the consumer. What remains to be seen is how marketers large and small will react.
High tech skincare and green tech skin care is booming, with the trend toward cosmeceuticals and heavy like T'zerha and Pomega5, influence from the medical arena. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as Gen-Xers, who are beginning to enter their 40s, and teens, who are influenced by a beauty-obsessed culture.
Antioxidants have been around forever, but the attention they are generating now make them seem as if they just burst onto the health and wellness scene. These substances like omega 5 oil made of the seeds of pomegranates occur naturally in a vast number of foods and botanicals, and they are also used in a soaring number of processed foods, beverages, cosmetics, and personal care products. Unlike studies performed on many substances that make health-related claims, the research into antioxidants’ ability to prevent disease and slow aging is almost overwhelmingly positive. However, while a growing number of consumers make the association between antioxidants and health, most don’t really understand the mechanism by which these compounds work, and consumers are frequently mistaken about which products actually contain them. Consumer education is definitely a must if this market is to continue to expand and live up to its early promise.
Valued at $2 billion in 2007, the U.S. anti-aging skincare treatment market posted inconsistent gains between 2001 and 2006, although all indicators point to a healthy market. This healthy state is due largely to an aging population with an unquenchable thirst for technologically driven products, and marketing to match, that promise to ward off the visible signs of aging and result in younger-looking and younger-feeling skin. Comprised of facial and body treatments, purchases revolve around expected factors such as age and gender, but also come from a dynamic ethnic market with specialized skincare concerns and growing spending power. Furthermore, the increasing ubiquity of formerly “prestige” products at FDM channels allows for an expanding consumer base and wider product exposure, resulting in an infusion of dollars from an array of retailers and consumer types.
Greentech skin care companies such as POMEGA, the pioneer of the Omega 5 industry will capture a prominent part of the personal care market.

Sunday, December 23, 2007

Should you tell Congress to say "No" to the liquid coal industry and "Yes" to Omega 5 oil initiative?


The coal industry is pushing Congress for huge subsidies to transform millions of tons of coal into transportation fuels. The farm bill currently contains liquid coal provisions, so urge your senators and representative to oppose this and any other proposals that promote liquid coal fuels

There are concerns that efforts to attach provisions to the farm bill that would provide tax incentives to a new liquid coal (coal-to-liquids) industry will compromise our ability to solve global warming and damage our land, air and water. Now more than ever, we need your leadership to solve global warming and decrease our dependence on oil. We have the technology to create a clean energy future but making transportation fuel from coal is not the answer.

The process used to make liquid coal is an expensive, inefficient one that produces large quantities of global warming pollution and precludes it from being a sound option to reduce America's dependence on oil. Relying on liquid coal as an alternative to oil could nearly double global warming pollution per gallon of transportation fuel. Large-scale use of liquid coal would increase coal mining's devastating effects on communities and ecosystems stretching from Appalachia to the Rocky Mountains, including polluted air and water, ravaged landscapes and a dismal record of worker safety.

There might be better options to produce cleaner and less expensive alternatives to oil, and Congress should use those options to put us on a path to a clean and secure energy future. There is opposition to the liquid coal tax incentives in the farm bill, and also to any additional attempts to attach liquid coal provisions to any other future legislation.
The Omega 5 oil process leaves a very small carbon foot print
and is supper eco - friendly
Moreover, my lady master loves the Pomega 5 skin care products


Richie -- the pooch

Should Kleiner Perkins focus on Omega 5 oil companies in 2008?


2007 a bit off for Kleiner Perkins' green-tech portfolio


Posted by Michael Kanellos

The superheroes of venture capital haven't exactly had a completely smooth year in green tech.
Kleiner Perkins Caufield & Byers wasn't the first VC firm to get into green tech. Nth Power, NGEN Partners, Draper Fisher Jurvetson and Mohr Davidow Ventures got there first, but Kleiner brought a lot of attention and prestige into the field, and helped push green tech toward the top of the VC agenda in the second half of 2004. The green agenda includes nutraceutical companies such as the Marin based Pomega LLC.

The firm also began to put money into a lot of companies with a pretty good amount of fanfare. John Doerr even cried in public at the TED conference to show his commitment.
This year, though, came with its rough patches.

For one thing, some of the firm's portfolio companies suffered setbacks. Thin-film solar-panel maker Miasole had to delay production and swap CEOs. Rumors that the company laid off 40 employees was confirmed by three former Miasole employees, according to Greentech Media. The Web site also said founder Dave Pearce may have left the company.

Similarly, supersecretive EEStor (another portfolio company) delayed production. Board member and Dell alum Mort Topfer also left the board, according to reports.

Mascoma, the cellulosic-ethanol maker, fared better. It landed grants with Michigan and Tennessee to build plants in those states, but its first plant, in New York, will come on line about a year late.

Conversely, Kleiner's name has been absent from the big success stories. EnerNoc and Comverge both launched IPOs this year. In solar, Suntech Power Holdings and First Solar saw tremendous growth. None of these are Kleiner companies.

Other companies outside the firm's portfolio had delays too. Tesla Motors put off its car and switched CEOs as well. But this is Kleiner Perkins we're talking about here.
In the 650 area code, people instinctively genuflect at the mere sound of the name. When Al Gore joined the firm a few weeks ago, it was national news, though many wondered what he would exactly bring to the table. The firm gets praised for its foresight on a regular basis, so it's fair (in my book, at least) to harp on the setbacks.

Still, the firm's portfolio does contain a number of strong companies: Mascoma, Amyris Biotechnologies, Ausra, GreatPoint Energy. And the firm commands billions of dollars, while I shop at Target.




POMEGA LLC is the prime Omega 5 oil skin care company

Saturday, December 15, 2007

India turns to green skin care -- Is it time for POMEGA, the pioneering Omega 5 oil company, to stake its claim in this market?

Coverning the marketplace in India in the December 2007 issue of GCI magazine Priyanka Bhattacharya writes about the greening of the market
and market opportunities
Green has always been “in” in India. Because of the country’s Ayurvedic heritage, there has always been an emphasis on using natural products and herbs for beauty care.
Traditional home beauty recipes have been passed down through generations, defining key beauty regimens for most men and women in India, but the market opened up in the mid-1990s when consumers’ buying capacity increased, welcoming packaged beauty products that were not necessarily nature-based. At the time, consumers were hardly discerning, and using at-home beauty recipes was considered down-market. While this new buying pattern trickled down to smaller cities across the country, consumers in the more rural areas continued to supplement their packaged creams and lotions with at-home recipes. Culturally, they never completely trusted imported brands or products with synthetic ingredients. The scene is changing again. Over the last two to three years, there has been a movement among elite and mid-range buyers to seek out beauty care products that are made from natural ingredients and fewer preservatives, in part, due to consumers becoming more informed and questioning the manufacturing process behind every brand. There is also a growing concern about the chemicals that are put into beauty care, cosmetics and toiletries.
Back to Nature
According to a report by Euromonitor International, since 2006, products based on natural ingredients have become part of mainstream offerings. This is a global phenomenon that is being driven by increased focus on health and well-being, and a rising awareness regarding allergies and the perception of health risks from chemical exposure (Euromonitor pegs the number of chemicals the average consumer is exposed to in the course of daily grooming at 170). While natural beauty products never really went out in the Indian market, there is a new glamour in using nature-based or organic beauty products. Consumers who purchase natural or organic beauty products in India seem to do so in order to make a statement about their lifestyle.
Indian consumers also perceive natural-based products as having long-term beneficial impact on skin and hair.
Commercial Opportunity
The growing awareness among young Indians about health, wellness and beauty as important aspects of life translates to growth opportunities for natural beauty product manufacturers and marketers. According to a report in The Times of India, a leading Indian daily, young Indian consumers are willing to spend more on eco-friendly products and natural beauty products because they feel they are doing something beneficial for themselves.
With the increasing global awareness of organic beauty, both business and tourist travellers like to pick up beauty products with natural ingredients from Indian spas and stores. In fact, Indian brands such as Forest Essentials and Khadi (an Indian government initiative to promote cottage industry that has upgraded its beauty product offerings) cater to this segment.
Sellers Market
For Indian consumers, there have always been indigenous brands built on natural-based beauty care. Multinationals’ embrace of the trend is a sign that natural and organic ingredients-based beauty products are here to stay. Over the last year, indigenous Indian natural beauty brands have also started to build brand awareness through new campaigns, redesigned product packaging and updated formulas. They all claim to offer safe, efficacious and natural solutions by synthesizing traditional Ayurvedic recipes and herbs with modern science.
Besides national brands, each regional market has its own natural beauty brands, often marketed by beauty therapists and salons, and high-end brands and retailers such as The Body Shop, Clarins, Pomega5, Tzerah, Lush and L’Occitane have made their presence felt in the market.
Market Opportunity
With the increasing demand for natural-based products, there’s a two-way business opportunity for both Indian and international manufacturers. India is known as a popular source for raw ingredients due to its rich mountain flora. Along with sourcing natural ingredients, Indian contract manufacturers are adept at developing specific natural beauty products—and this is a trend gaining momentum. Local brands such as Lotus Herbals and JR Herbals also contract manufacture natural beauty products for clients in the international market—including the U.S., Europe and the Middle East. And the opportunity to market naturals in India is not waning. The strong brand awareness among consumers ensures market potential for organic and natural beauty brands ready to invest in the Indian market.

Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products
http://www.pomega5.com

Friday, December 14, 2007

POMEGA, the Omega 5 oil skincare company, offers ingestible supplements that can help an inside out change


Ingestible' supplements


Having great skin just got another wrinkle.

Cosmetic treatments are no longer just about creams and emollients -- the latest trend is about working from the inside out. The latest thing is "ingestibles," supplements such as omega-5 oils, alpha lipoic acid, grape seed, pomegranate seed oil and extract, omega -3 oil and many other nutritional-sounding words you never used to hear at the cosmetics counter.

While supplements have long been a staple at health-food stores, many credit Nicholas Perricone, the New York dermatologist-to-the-stars, as fueling the beauty-biz trend with his best-selling books, such as "The Perricone Prescription." He recommends eating a lot of salmon, among other foods high in omega-3 oils. Perricone's line of supplements is sold at stores such as Sephora; a multipack is $130. Omega 5 oil has joined the ranks as a leading supplement.
Here's a closer look at beauty ingestibles, which hope to capture a significant share of the $45-billion-a-year cosmetic and skin care market.

THE SCIENCE: Since skin is our body's largest organ, it reflects our health. So, as Harvard-trained dermatologist and cosmetic surgeon Carolyn Jacob says, "Your skin reflects what's happening on the inside. The creams and lotions and potions you put on top of your face mean nothing if you're not eating well."

Other surgeons agree. At her Pepper Pike clinic, Dr. Lu Jean Feng counsels patients to eliminate refined sugar and flour products from their diet before she performs surgery -- and to keep those foods out of their diet if they want their skin to remain youthful-looking.

Foods with antioxidants as well as foods with anti-inflammatory properties are the key to preserving a youthful appearance, says Jacob. Refined sugar and flour and trans-fats are all examples of inflammatory foods.

"Inflammation and oxidation can both assist in the breakdown of tissue and cell destruction, leading to wrinkles and other skin problems."

THE FOODS: A sampling of books by doctors, dermatologists and dietitians (including such respected names as Dr. Andrew Weil, Dr. Michael Roizen and Dr. Mehmet Oz, with their new best seller "You: Staying Young") lists some of the top antioxidant foods as acai berries, celery hearts, onions, spinach, kale, cocoa beans, blueberries, cranberries, kidney beans, red beans and hazelnuts. The Omega 5 oil leads the pack with a very significant ORAC.

Some of the foods high in anti-inflammatory properties are pomegranates, lemons, salmon, seaweed, green tea, flax seed oil, cinnamon, ginger, raw almonds, walnuts and the spice turmeric.

Thursday, December 13, 2007

A Bluckbuster Drought -- perhaps it is time to consider Omega 5 oil botanical and greentech innovations by POMEGA5?


Drug Industry Struggles and ,Chemists Face Layoff Wave
Lipitor Pioneer Is Out At Doomed Pfizer Lab;
A Blockbuster Drought

By AVERY JOHNSON
December 11, 2007

ANN ARBOR, Michigan -- In January, Pfizer Inc. announced it was closing its storied research laboratories here, laying off 2,100 people. Among the casualties: Bob Sliskovic, a 23-year lab veteran who helped create the world's most successful drug.

The closure and Dr. Sliskovic's abrupt change of circumstances are emblematic of the pharmaceutical industry's declining fortunes. It was at the Ann Arbor facility in the late 1980s that Dr. Sliskovic first assembled the chemicals that make up Lipitor, the cholesterol-lowering drug that has generated about $80 billion in sales since its launch and ranks as the bestselling pharmaceutical product ever. Today, Lipitor is nearing the end of its patent life, and Pfizer hasn't been able to come up with enough promising new drugs to replace it.

Following that initial breakthrough some 20 years ago, Dr. Sliskovic worked on several other research projects, but none panned out. His losing streak mirrors the industry's. A byproduct of the late-19th-century chemical business, pharmaceutical research thrived for more than a century by finding chemical combinations to treat diseases. But after contributing substantially both to human health and drug-industry profits, it has failed to produce significant innovations in recent years.
MORE

High failure rates have long plagued chemistry-based drug research. Between 5,000 and 10,000 compounds are tested for every drug that makes it to market. In recent years, the problem seems to have gotten worse. Despite spending tens of billions of dollars more on research and development, pharmaceutical companies have fewer and fewer drugs to show for it. In 2006, the industry received Food and Drug Administration approval for just 18 new chemical-based drugs, down from 53 in 1996. Moreover, many of those drugs are variations of existing medicines.

Robert Massie, president of the American Chemical Society's database of chemistry research, says some researchers are questioning how many more chemical combinations there are that are useful against diseases. "It's like how coming out with metal drivers in golf was a huge innovation, but now it's incremental. You're just coming out with drivers that are a little longer or rounder," he says.

As pills like Lipitor made out of elements from the periodic table prove harder to come by, pharmaceutical research is being superseded by the newer field of biotechnology. The latter relies mostly on biologists who make proteins from live cells.

The shift is exacting a human toll, as big drug companies like Pfizer lay off thousands of chemists, casting a pall over what was once a secure, well-paying profession. "When I started in this industry in the 1980s, you didn't worry about things like this," Dr. Sliskovic says of the lab closure.

It isn't clear how many chemists have lost pharmaceutical-company jobs. But overall, 116,000 chemists were employed in 2006, down from 140,000 in 2003, according to the Bureau of Labor Statistics. During the same period, employment of biologists rose to 116,000 from 112,000. Just as the rise of biotechnology is contributing to an economic boom in Northern California, the decline of chemical-based research is hurting the Michigan cities of Ann Arbor and Kalamazoo, along with some regions of New Jersey and Illinois.

Dr. Sliskovic, a 50-year-old with a mustache and the scattered air of a scientist, was raised in Doncaster, a coal-mining town in northern England. His father, a refugee from the former Yugoslavia, found work there after World War II. As a child, Dr. Sliskovic says he was fascinated by such things as the properties that "make a mint minty."

That interest led him to pursue a doctorate in chemistry. In 1982, his Ph.D. adviser told him of a friend who worked as a consultant for a pharmaceutical company in New York. The company was looking for chemists to do postdoctoral research. Raised with a passion for American comic books, Dr. Sliskovic says he jumped at the opportunity to come to the U.S.

Two years later, his research completed, he received a job offer from Warner-Lambert Co.'s Ann Arbor labs. "Holy cow! I accept," he remembers saying.

Dr. Sliskovic was hired as the pharmaceutical business entered a golden era of huge profits. Its labs churned out drugs for chronic conditions such as heart disease and depression, while its armies of salesmen promoted them through aggressive marketing. Warner-Lambert assigned him to a team of three other chemists investigating a new idea: whether lowering cholesterol -- the soft, waxy substance that can clog arteries -- would help people avoid heart attacks. Other companies were at work on similar projects.

Dr. Sliskovic's new boss, Bruce Roth, had invented a chemical structure that he thought would work. In the late 1980s, Dr. Sliskovic fine-tuned the compound, isolating its potent part. An early version of the compound wasn't absorbed well by the body, so the team brainstormed about how to modify it to get more of it into the bloodstream. "We sat around the table and said 'You try this, you try that,' and they said, 'Bob, why don't you look at salt formation?'" Dr. Sliskovic recalls.

A calcium salt he tried solved the problem, and Lipitor was born. Though it would reach the market in 1997 after several rival drugs, Lipitor would turn into a blockbuster because it was more potent.

Its runaway success sparked Pfizer's $116 billion hostile takeover of Warner-Lambert in 2000. Ahead of the takeover, Pfizer suggested one of Warner's main appeals was its research-and-development force. "We would like to keep them all," Pfizer's then-research chief, John Niblack, told The Wall Street Journal in 1999. "You need a big staff to run this strategy. Warner-Lambert offers us a nice instant fix."

With the acquisition, New York-based Pfizer inherited the Ann Arbor labs where Dr. Sliskovic worked and continued to base much of its pharmaceutical research there. Between 2001 and 2006, it invested $300 million to expand the facilities.

By that time, Dr. Sliskovic had moved on to other projects. As Lipitor traveled down the long road of animal and human testing in the early '90s, he led a group of chemists developing drugs to prevent cholesterol from being absorbed by the body and stored in arteries. Lipitor, by contrast, works by reducing the amount of cholesterol the liver produces.

One compound, called avasimibe, seemed to work well in animals. Despite skepticism from higher-ups, Dr. Sliskovic and his team persuaded Warner-Lambert to take it into human testing. For a while, it looked as though avasimibe could be a contender to succeed Lipitor. But it failed in an intermediate stage of clinical testing, and the company abandoned it.

Dr. Sliskovic had devoted about six years to the drug. He recalls needing pep talks from his boss about picking up and starting over. He blocked out disappointment, he says, by throwing himself into the day's science rather than thinking about the odds of creating a marketable drug. "You've got to develop the hide of a rhino," he says.

In the mid-90s, he tried to develop compounds to counter inflammation in the heart, which some scientists think can cause heart attacks. Those projects also flopped but got him interested in another area of research, inflammatory arthritis.

Dr. Sliskovic took on the challenge of finding a drug that would repair the cartilage that can break down between bones and cause arthritic pain. But the several compounds he concocted didn't meet testing requirements. In 1999, Dr. Sliskovic was promoted to a management role that took him away from the day-to-day work of drug discovery. He says his new job required him to teach his scientists how to remain excited in the wake of failure. "It was me who started telling them, 'Oh well, never mind. What can we do about this other project?'" he says.

But over time those failures added up. In December 2006, Pfizer killed torcetrapib, the cholesterol compound the company had placed its hopes on, because it was associated with too many deaths in clinical testing. It was a huge setback because Pfizer didn't have much else in its research pipeline to replace Lipitor's sales. The company relies on Lipitor for more than a quarter of its revenues, and the drug could face generic competition as early as 2010.

The company has had some successes: Pfizer appears to have a rich cancer-drug pipeline and has come up with two notable new chemical-based hits recently, the antismoking medicine Chantix and a pain drug, Lyrica, which was discovered in Ann Arbor. The company's new chief executive, Jeffrey Kindler, has emphasized biotech after taking over some 16 months ago. In October, Pfizer opened a new biologics center in San Francisco.

By January 2007, Mr. Kindler was promising to do something radical to shake the world's biggest drug maker out of its worsening slump. Rumors of layoffs were swirling at Pfizer. Few imagined anything as drastic as closing the half-century-old Ann Arbor labs, where Pfizer was just finishing the $300 million expansion.

Dr. Sliskovic says he learned of the closure on Jan. 22, in a morning meeting with the site's top managers. The room went silent, he says.

After the meeting, Dr. Sliskovic called his wife on her cellphone to tell her the news. She thought he was kidding. Realizing he was serious, she offered to increase her hours at her part-time job at a pet-food store. Later, at home over lunch, his 19-year-old daughter asked whether they would have to sell the family's three horses.

The announcement also took Michigan officials by surprise. The state, which has the country's worst unemployment rate, was already reeling from auto-industry cuts. Pfizer was also Ann Arbor's largest taxpayer, contributing $14 million a year into city coffers. At a press conference later in the day, local officials pledged to fight for scientists to stay in the area. Later, they pledged $8 million in interest-free loans for start-ups run by laid-off scientists or existing companies that hire them. A state-budget deadlock delayed the money for months, but it is now being handed out to scientists.

Pfizer offered about half of the Ann Arbor researchers internal transfers, mostly to its other big research facility, in Groton, Conn. But a higher proportion of those offers went to biologists than to chemists, former lab employees say. Though it is far from abandoning chemistry-based research, Pfizer has been increasingly outsourcing chemistry work to contract research organizations, some in India. Pfizer declined to comment on which scientists were offered transfers.

In April, about 80 laid-off Pfizer chemists from Ann Arbor traveled to nearby Detroit to hear a talk by career consultant Lisa Balbes. Ms. Balbes told them the story of a former chemist who now uses her skills to enhance acoustics in stereo systems. Her message: Start thinking about different career paths.

As winter turned into spring, Dr. Sliskovic found himself going to a parade of goodbye parties for colleagues. Dr. Roth, his former boss, left in April for Genentech Inc., the biotech pioneer based in South San Francisco. Dr. Sliskovic organized the send-off. In early May, David Canter, the head of the Ann Arbor site, threw a dinner party for other departing employees. A band played songs parodying Pfizer and the executive who symbolized headquarters' decision-making: John LaMattina, Pfizer's Connecticut-based head of research. To the tune from Evita, they sang, "Don't Cry for Me, LaMattina."

A few weeks later, Dr. LaMattina himself announced his retirement, as part of Mr. Kindler's broad reorganization of top company executives.Martin Mackay, who succeeded Dr. LaMattina as research chief and played a major role in the research restructuring, says the company was "very aware" of its impact on the community. "We made this decision after very careful and thorough review of all possible alternatives," Mr. Mackay said in a statement.

Scott Larsen, one of the chemists who attended the going-away party, came to Pfizer four years ago when the company merged with his former employer, Pharmacia Corp. He applied for a transfer to Groton but didn't get an offer. He tells his two sons, who are both in college and love science, not to go work for a drug company.

In August, Dr. Sliskovic's team stopped doing research and began transferring projects to other Pfizer sites. The labs are now being cleaned, inspected and sealed off. The 177-acre campus is a ghost town of empty rooms and boxed-up equipment.

Dr. Sliskovic didn't seek an internal transfer. He felt that moving would be too hard on his family. As acting head of chemistry at the Ann Arbor labs, Dr. Sliskovic earned far above the $112,000 a year paid to the average chemist of his experience level. Dr. Sliskovic says he will receive severance pay for between 18 months and two years. With two children in college and another in high school, he says, two years is the longest he could afford to forgo a paycheck.

Dr. Sliskovic has already repainted the family kitchen and living room. Now he is festooning the house and yard with holiday lights. Worried about their financial future, his wife, Cindy, took a second part-time job at the barn where they keep their horses. The irony that the drug her husband helped discover will bring in nearly $13 billion for Pfizer this year hasn't been lost on her. As a staff scientist, Dr. Sliskovic earned no bonus or royalties for his work on Lipitor.

Former Pfizer scientists have founded 23 companies in the area. Dr. Sliskovic says he would prefer to do the creative work of discovering drugs instead of the rote chemistry some such companies do for drug makers.

Instead, he dreams of being involved in another blockbuster. Sometimes, he says, he lies in bed at night wondering if it will happen. "If the best thing I did was Lipitor in 1988, it's like being the high-school athlete who was on the football team and that was that," he says.



Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products
http://www.pomega5.com

Monday, December 10, 2007

POMEGA5 skin care in now available at FutureNatural


Just because some fats have a bad reputation doesn’t mean they’re all bad. Fats make up 60 percent of the brain and are vital to proper nerve function. They are building blocks for hormones and for the membranes that surround every cell in the body. Fats are not to be avoided – only too much fat or the wrong kind.

The best oil for everyday use is extra-virgin olive oil. The worst fat (check snack and convenience food labels especially for this one) is hydrogenated, partially hydrogenated or “trans” fat.

These are vegetable oils that have been manipulated at the molecular level to remain solid at room temperature. Artificially hardened by the food industry, these “fake fats” cannot be expected to perform delicate functions at a cellular level like naturally occurring fats.

Hydrogenated oils top the avoid list for another reason – they contribute even more to the risk of heart disease than saturated animal fat. (If you don’t have to stir your peanut butter to mix in the oil, it is hydrogenated – use old fashioned peanut butter instead.)

One of the fats that is often deficient in the modern diet and is vital is Omega-5 fatty acid. Omega 5 is extracted form the seed of pomegranates.

Another is Omega 3 fish oil. A good source is fish oil supplements* as well as cold water fish such as sardines or wild (not farm-raised) salmon. (*The best source is www.nordicnaturals.com)

Flax oil or ground flax seeds can also supply Omega-3 but require enzymatic conversion. The conversion to Omega-3 is impaired by magnesium, zinc and vitamin B6 deficiency, aging, alcohol, trans fatty acids, high cholesterol levels and Scandinavian ancestry.
Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products