Thursday, February 28, 2008

Teens for Safe Cosmetics select the POMEGA5 moisturizer as one of 4 top favorite green products


It is a common misconception, especially among teenagers, that if your skin is oily, it is therefore hydrated. Not true. Keeping skin hydrated, no matter what your skin type, is about protecting it and keeping it healthy. Think about it: our skin is our largest organ and is always partially exposed - it braves the outdoor elements, especially in the winter and indoors where forced air and hot water dries it out (another reason to turn down your thermostats). No matter what environment you live in, protect your epidermis and enhance its repair processes with a fabulous moisturizer!

Afraid of moisturizers? Can't help but picture them as oily, thick and pore-clogging? Most moisturizers usually sit half-full on your medicine cabinet shelf? Try Pomega5, we are pretty confident that it will be a perfect match. The light consistency of the product takes a minute to absorb into your skin - and works flawlessly. The essential fatty acids avoid oily residue and are very hydrating. Your skin will feel absolutely amazing. Since it is botanically-preserved, it is best kept cool. At $48 it is a little rich for many teens, but your skin will be in fashion long after your jeans are obsolete.

Weleda Wild Rose is a light moisturizer that absorbs quickly, and unlike most moisturizers does not leave a heavy residue on your skin. It is great for all skin types. It contains Orpine, Myrrh and Horsetail plant extracts, which give your skin a radiant glow; and Jojoba oil and Rosehip oil, which protect your skin by locking in the moisture (especially if you use a hydrating spray). The rose and other natural essential oils give it a natural fresh scent without overpowering your senses. And if you keep your skin clean and use Weleda daily, you'll notice that your skin feels and looks healthier! A little bit of it goes a long way for your skin! $25

This lotion not only provides instant moisture, it also soothes all skin irritations. The texture is creamy yet light enough to absorb quickly. It is also great at clearing up rashes or redness. We love the feel of this moisturizer and appreciate the skin-specific solutions! $32


Dr. Hauscka's Normalizing Day Oil
This oil is an absolute must-have for teens. If you have acne prone skin, this is a essential! Oil often gets an immediate negative reaction from people with oily skin, but we produce oil when our skin is lacking, often stripped away by the environment or harsh cleansers, so the thought is, if you give your skin some external oil, it will all balance out. Your face will stay hydrated and moist and you'll have less acne or clogged pores. Just make sure that you cleanse well before applying the Normalizing Day Oil. It is long-lasting, has a gentle aroma and you see and feel immediate results - pretty soothing. $39

Made in France by POMEGA5
No parabens
Green skin care

Bebeautful to carry Pomega5 products


I shop at Bebeautful and I love Omega 5 oil products


Sally Lagstrom



Capture the miracle of pomegranate in a skin treatment made from 100% pure, cold-pressed pomegranate seed oil. Combined with biodynamic plant and seed oils, essential oils and plant extracts, this thick, emulsifying cream restores and heals skin, revitalizing, hydrating and protecting skin from future damage. 1.7oz.

Ingredients:Ingredients: Aloe Barbadensis Gel (Aloe Vera), Simmondsia Chinensis Oil (Jojoba Oil), Prunus Amygdalus Dulcis Oil (Sweet Almond Oil), Calendula Officinalis Oil (Calendula Oil), Daucus Carota Oil (Carrot Oil), Cetyl Alcohol/Glyceryl Stearate, Cetearyl Olivate/Sorbitan Olivate, Cetyl Palmitate/Sorbitan Palmitate/Sorbitan Olivate (Olive Oil Based Emulsifiers), Butyrospermum Parkii Butter (Shea Butter), Cera Alba (Beeswax), Caprylic/Capric Triglyceride, Punica Granatum Oil (Pomegranate Seed Oil), Vitis Vinifera Seed Oil (Grape Seed Oil), Arnica Montana Seed Oil (Arnica Oil), Tocopheryl Acetate (Vitamin E) and Simmondsia, Citrus Nobilis Oil (Mandarin Orange Essential Oil), Citrus Medica Limonum Oil (Lemon Essential Oil), Citrus Grandis Oil (Grapefruit Essential Oil), Citr us Aurantium Bergamia Oil (Bergamot Essential Oil), Lavandula Angustifolia Oil (Lavender Essential Oil), Cymbopogon Nardus Oil (Citronella Essential Oil), Aniba Rosaeodora Oil (Rosewood Essential Oil)


Wednesday, February 27, 2008

Investments in green or clean technologies such as Omega 5 are gradually gaining momentum in India


VCs plan niche funds for green tech, health care

Relatively newer and lesser-invested sectors, fewer investors and growth potential lead to creation of niche funds


Deepti Chaudhary


Bangalore: After floating niche funds for technology, real estate and infrastructure, venture capital funds in the country are now looking at exclusive funds for green technology and health care sectors.



In focus: Srini Vudayagiri, MD, Lightspeed Advisory Services, says the fund size for green technology would be small.Venture capitalists say sector-specific funds are generally floated by firms on the back of their expertise and in-depth knowledge of the sectors they invest in. Relatively newer and lesser-invested sectors, fewer investors and growth potential of an industry lead to the allocation of new specified niche funds.


“I think specified funds would be floated for renewable energy sector as well as the health care sector this year. The fund size could go up to $100 million (Rs399 crore),” says T.C. Meenakshisundaram, founder and managing director of IDG Ventures India, a $150 million early-stage technology venture capital fund.


According to Meenakshisundaram, these funds would be floated by firms already present in the country.


“Mid-size funds are always country specific. Such funds could already be present in India. However, it is quite difficult for a mid-size fund to be both country as well as sector specific at the same time,” he says.


Lightspeed Advisory Services India Pvt. Ltd’s managing director Srini Vudayagiri says a few small green-technology funds, with fund sizes ranging from $20 million to $50 million, would come together this year.


“The fund size for a sector like green technology would be much smaller. There is no comparison with sectors like infrastructure which needs huge capital. We will see an India-specific fund for green technology this year,” he says. Lightspeed Advisory, a technology focused venture capital firm, was floated by US-based Lightspeed Venture Partners.


Both Lightspeed Advisory and IDG Ventures are interested in investing in renewable energy or green technology companies. Investments in green or clean technology are gradually gaining momentum in India.


Last year, UTI Ventures, a private equity firm, invested $8 million in Pesco Beam Environmental Solutions, a company involved in waste-oil recycling and alternate energy systems, while IDFC Private Equity had invested Rs35 crore in Ahmedabad-based Doshion, a water management firm, in the second half of 2007.


Kleiner Perkins Caufield and Byers or KPCB, the venture capital firm that has backed companies such as Amazon.com, Google Inc. and Sun Microsystems Inc., too wants to actively invest in clean-technology companies in India. KPCB, which partners with Sherpalo Ventures for all its India investments, has so far been focused on consumer-facing businesses and has invested in five companies in the information technology and Internet sectors. Canaan Partners had also earlier shown interest in investing in green technology companies.

POMEGA5 sample products



The health care industry saw an investment of about $100 million last year through seven deals.
Sector-specific funds are not new in India, though they were mostly focusing on technology or infrastructure. Some of the prominent tech-specific funds are Helion Venture Partners, NEA-IndoUS Venture, Lightspeed Advisory, IDG Ventures and Intel Capital. Infrastructure-specific funds include 3i Group Plc., and state-run India Infrastructure Finance Co. Ltd.


Venture capitalists invested about $928 million in 80 deals in India in 2007, according to a Dow Jones VentureSource report. Venture capitalists continue to be bullish about the investment opportunities in India, but say high valuations remain an issue of concern.


“The overall investment environment in India is becoming more competitive with new funds being launched and lots of global funds looking at India as a market to invest in. This also impacts valuations, particularly for more mature companies. Unrealistic valuation expectation is one key concern driven by benchmarking with large public listed companies,” says Kanwaljit Singh, managing director, Helion Venture Partners.


I love Omega 5 oil products

Pomegranate company among 7 outstanding functional & health enhancing food enterprises

Research and Markets: 7 Outstanding Companies in Functional & Health-Enhancing Foods – an Essential Report for Any Company Aiming To Develop a Strategy in Nutrition and Health

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c84043) has announced the addition of 7 Outstanding Companies in Functional & Health-Enhancing Foods to their offering.

Our latest report, 7 Outstanding Companies in Functional & Health-Enhancing Foods provides insights into the strategies of the most outstanding companies in the field of food and health – insights that anyone can apply to their own business.

The seven featured in this report were chosen because they met these three criteria:
-- strategies in nutrition and health are the most advanced and the most successful
-- strategies that best illustrate the future direction of functional foods
-- companies from whom the most can be learnt about how to be successful in the business of food and health
Our selection includes some large companies with diverse portfolios (Danone, Unilever, PepsiCo) as well as very focused companies (Yakult and Pom Wonderful) and an entrepreneurial startup (Innocent). Common to all these companies, despite their very different starting points, is a demonstration of how to be successful in food and health.

The seven companies are:

1. Danone (global)
2. Unilever (global)
3. PepsiCo (global)
4. Emmi (Switzerland)
5. Yakult Honsha (global)
6. Pom Wonderful (US)
7. Innocent Drinks (Europe)

Anyone aiming to develop a strategy in nutrition and health, whether it involves developing new brands or reinventing old brands, can learn lessons from these companies and gain insights that can be applied in any setting.

The report shows that even businesses with a portfolio of long-established brands whose health credentials are far below what is required in today’s market can successfully refocus themselves on health, provided that management has the vision, the will and the competence.
What the seven companies also have in common is that they are connecting to the most important trends in food and health, which are identified in Mellentin’s 10 Key Trends in Food, Nutrition & Health 2008.

They are:

1. Digestive health – a wellness issue and the biggest opportunity
2. Fruit & superfruit – the future of food and health
3. The marketing power of “naturally healthy”
4. Beauty foods – the newest niche
5. Weight management more about maintaining than losing
6. Mood Food feels its way
7. A tipping point for the premiumisation of health
8. Healthy snacking for the “me generation”
9. Kids' nutrition – connecting to multiple trends is crucial
10. Are antioxidants the new probiotics?


We know how how companies with diverse portfolios have connected to many of these trends (eight or nine of the trends, in the case of Danone, Unilever and PepsiCo) while other companies are connected to a smaller number of trends, but have such deep expertise in these narrower areas that they have achieved leadership that has become unshakeable.

This report also shows that, of the many strategies that companies can adopt, the most successful companies are choosing either:

-- marketing intrinsic healthfulness or
-- new category creation.
These strategies – the defining strategies of food and health worldwide, which we explain in this report - are not mutually exclusive and, as we show, some companies often have success using both within the same brand.
As the only company in the world dedicated solely to researching the business of food and health we are uniquely able to deliver a wealth of insights and opinions. Plus, our own background in marketing and product development means that we set our analysis in a way that enables companies to connect it to their own strategies.
Content Outline:

Introduction

The 7 companies’ brand strategies

1 Danone: The world's first health-focused multinational?
Case Study 1: Digestive health: Activia – the world’s No 2 digestive
health brand
Case Study 2: Beauty: Essensis – a yoghurt to 'nourish your skin from
the inside'

2 PepsiCo: From soft drinks and salty chips to fruit drinks and
healthy snacks
Case Study 3: Healthy snacking: 'Impossibly good' Flat Earth soars in
first year

3 Unilever: Re-focusing on healthy lifestyles
Case Study 4: Fruit: Knorr Vie – the first daily dose of fruit andveg
Case Study 5: Kids’ nutrition: Amaze – the first specially designed
kids’ brain
Food range ...

4 Emmi: Europe’s most innovative small dairy company?
Case Study 6: Beauty: Emmi's bold plan to beautify Europe

5 Innocent Drinks: A new category creator in Europe
Case Study 7: All natural: Selling the natural functionality of fruit

6 Pom Wonderful: A new category creator in the US

7 Yakult Honsha: A focused strategy in probiotics and digestive health
Case Study 8: Digestive health: The secrets of the original little
bottle’s success
Case Study 9: Blood pressure strategy: Blood pressure-lowering pays
off for Yakult





Dr. Murad recommends that you apply pomegranate seed oil topically on a daily basis

Pomegranate seed oil is a botanical source for Omega 5 oil
a signficnat CLA for your body
The Pomegranate Seed Oil contains Punicic Acid, a potent anti-inflammatory with Oleic and Linoleic Acids, both vital for cell regeneration and proliferation.

“I’ve been studying the effects of Pomegranate on the skin, since the early 90’s, years before it became a widely recognized fruit. Through my research in Ethnobotony, the use of plants indigenous to a region, I’ve found that Pomegranates were considered one of the first medicines known to man. A plant that thrives in the harsh sun and found in dry, hot areas of the world, Pomegranate Extract and Pomegranate Seed Oil provide potent antioxidants and skin cell energizers. Eat it, drink it, and most importantly, look for a standardized extract to take internally AND to apply topically as part of your daily skincare regimen,” explains Dr. Howard Murad, dermatologist, CEO and founder of Murad, Inc.
“There are many products on the market that promote pomegranate as an ingredient, however it’s important to look for a standardized extract of the plant and the seed oil. That’s what makes a significant difference.”
The Pomegranate Seed Oil contains Punicic Acid, a potent anti-inflammatory with Oleic and Linoleic Acids, both vital for cell regeneration and proliferation.

“I’ve been studying the effects of Pomegranate on the skin, since the early 90’s, years before it became a widely recognized fruit. Through my research in Ethnobotony, the use of plants indigenous to a region, I’ve found that Pomegranates were considered one of the first medicines known to man. A plant that thrives in the harsh sun and found in dry, hot areas of the world, Pomegranate Extract and Pomegranate Seed Oil provide potent antioxidants and skin cell energizers. Eat it, drink it, and most importantly, look for a standardized extract to take internally AND to apply topically as part of your daily skincare regimen,” explains Dr. Howard Murad, dermatologist, CEO and founder of Murad, Inc.
“There are many products on the market that promote pomegranate as an ingredient, however it’s important to look for a standardized extract of the plant and the seed oil. That’s what makes a significant difference.”
Omega 5 oil products by POMEGA5

Tuesday, February 26, 2008

A tribute to Dr. Ramazanov -- a formidable supporter of Omega 5 oil technology

Ramazanov award to reward ethics and boost credibility

03-Jan-2008 - Good science and ethical behavior of industry professionals are set to be recognized by a new award that looks set to enhance the credibility of the US dietary supplements industry.

Unlike many other awards focusing on products and innovations, the new award, from the newly formed Ramazanov Award Foundation (RAF), will reward individuals for their ethical behavior and unbiased scientific integrity."The ultimate goal of the Foundation is to develop a network of industry professionals that demonstrate that the rigorous practice of scientific integrity can and should be an essential part of success in the natural product marketplace," said Leonid Ber, MD., president of the foundation.
"We dedicate this initiative to be in the service of a larger and growing movement among industry stakeholders who are rightfully concerned about the industry credibility as a whole and who are determined to protect it and expand it," he added.Nominations are being sought for the award, with the closing date set for February 22, 2008.
"An industry member who has time and again shown to exhibit an unbiased scientific approach to addressing the marketing 'hysteria' and 'sensationalism' often found in the dietary supplement and natural products industry. "Such individual would be someone who strives to add credibility and professionalism to the industry as a whole, moving it into the future with sound review, research and or constructive criticisms making it a successful and rewarding field.
"This individual will have dedicated their time and work toward making significant contributions and improvements in the health and well being of other individuals through nutrition and natural products.
"The foundation was set up shortly after the tragic death of Zakir Ramazanov, a prominent figure in the US dietary supplements industry.
Dr. Ramazanov's contributions include advances in lycopene extraction technology, extraction and standardization of antioxidants from fruits and vegetables, cultivation of Spirulina; and also the introduction of Siberian Rhodiola rosea, pomegranate extract, and algae-derived carotenoid fucoxanthin to the North American marketplace.The awards are scheduled for presentation at SupplySide East in Secaucus, NJ (April 28-30).For further information and to make nominations, please visit: http://www.ramazanovaward.org/

Can you super charge your skin and boost your mood with OMEGA 5 oil products?

Gelcaps containing Omega oils
Natural remedies for depression??
Study doubts effectiveness of antidepressant drugs
Antidepressant medications appear to help only very severely depressed people and work no better than placebos in many patients, British researchers said.

Researchers led by Irving Kirsch of the University of Hull reviewed a series of studies, both published and unpublished, on four antidepressants, examining the question of whether a person's response to these drugs hinged on how depressed they were before getting treatment.

They were Eli Lilly and Co's Prozac, also known as fluoxetine, Wyeth's Effexor, also called venlafaxine; GlaxoSmithKline's Paxil, also called Seroxat or paroxetine, and Bristol-Myers Squibb Co's drug Serzone, also called nefazodone, which it no longer markets in the United States.

They are all so-called selective serotonin reuptake inhibitors, or SSRIs.

The researchers found that compared with placebo, these new-generation antidepressant medications did not yield clinically significant improvements in depression in patients who initially had moderate or even very severe depression. The study found that significant benefits occurred only in the most severely depressed patients.

"Drug-placebo differences in antidepressant efficacy increase as a function of baseline severity, but are relatively small even for severely depressed patients. The relationship between initial severity and antidepressant efficacy is attributable to decreased responsiveness to placebo among very severely depressed patients, rather than to increased responsiveness to medication," the researchers wrote.

The researchers obtained data on all the clinical trials submitted to the U.S. Food and Drug Administration for the licensing of the four drugs.

"Although patients get better when they take antidepressants, they also get better when they take a placebo, and the difference in improvement is not very great. This means that depressed people can improve without chemical treatments," Kirsch said in a statement.

Molly Stoch is depressed

But Mary Ann Rhyne, a spokeswoman for Paxil maker GSK, said the study only looked at data submitted prior to the drug's U.S. approval.

"The authors have failed to acknowledge the very positive benefit these treatments have provided to patients and their families who are dealing with depression and they are at odds with what has been seen in actual clinical practice," Rhyne said.
"This analysis has only examined a small subset of the total data available, while regulatory bodies around the world have conducted extensive reviews and evaluations of all of the data available," she said.
Doug Petkus, a spokesman for Wyeth, maker of Effexor, said he had not seen the study and could not comment.

Susan Lewel is happy with her Omega 5 oil skin care


Monday, February 25, 2008

POMEGA5 recommends: take the time to read supplements labels if you look for Omega 5 products

Shauna Licoers: I always read labels on bottles
to ensure that they contain Omega 5



How to Be Heart Smart at the Supermarket
Sunday, February 24, 2008
Taking the time to investigate food labels not only can improve your heart health, but also your overall wellness.

"Reading the labels is a great way to be guided toward healthier choices for your heart, and for general reduction of all chronic diseases today," Cathy Fitzgerald, registered dietitian with MFit, the University of Michigan Health System's health promotion division, said in a prepared statement. "So think about using the front of the package as well as the nutrition facts on the back when you are out shopping."

Start by educating yourself on what food label language truly means. Fitzgerald offered these tips:

The claim, "May reduce the risk of heart disease." A company can only put this statement on a food if scientific evidence exists that the U.S. Food and Drug Administration has decided is strong enough to support it.
Nutrient content claims. The government regulates how a company can use terms such as "high," "low" or "reduced." For example, a food must have 3 grams of fat or less to be considered low fat, and a product that is high in a certain nutrient provides 20 percent or more of the daily value suggested by the FDA.
Foods with fiber. Fiber helps the digestive system and lowers cholesterol. Look for the claims "high in fiber" or "excellent source of fiber," as these products have at least 5 grams of fiber per serving. A food listed as a "good source" of fiber has 2.5 grams of fiber or more.
Omega-3 fats. Omega-3 fats have been shown to benefit the heart. Fish such as salmon, tuna, mackerel and trout are good sources of omega fats and are low in saturated fat.
Sterols and stanols. Plant sterols and stanols are cholesterol-lowering substances often added to products like margarine and salad dressings.
Based on the label: no Omega 5 oil
Review the label carefully to make sure a product states it offers the cholesterol-lowering benefits of plant sterols and stanols.
Sodium. Look for phrases like "low sodium" or "reduced sodium." This is especially important in processed and canned foods. If a food is labeled as "reduced" in sodium, it has 25 percent less salt than the regular product.
Trans fats. Eat trans fats sparingly, as they raise your bad cholesterol and lower your good cholesterol. Fried foods and processed foods that have a long shelf life are often loaded with them. The term "partially hydrogenated oil" on an ingredient's list indicates the food contains trans fats.
Saturated fat. Butter, fatty cuts of red meat, and cheese made from whole milk are among foods with the highest amount of saturated fat -- a main dietary cause of high blood cholesterol. Opt for low-fat or non-fat dairy products, lean meats such as loin or round cuts, and liquid margarines instead of butter.
More information
The American Heart Association offers has more about how to read food labels.
FRUITFASTtm SOFTGELS COMPARED TO WHOLE FRUIT POWDER PILLS

Traditional Fruit Powder Pills are prepared by simply removing all available moisture and volatile natural solvents using a high vacuum extraction procedure. This results in a powder that has a high degree of hygroscopicity (water absorption character) that renders these powders incapable of full dissolution (the process of dissolving a substance into a liquid). After ingestion, the initial addition of moisture results in a high viscosity shell forming on the outside of the powder mass and essentially renders the remainder of the material incapable of being utilized because the cellular level phytochemicals can never become released and accessible to digestion and absorption. FruitFast Softgels different from traditional Fruit Powder Pills because they are not void of all the moisture and natural solvents. Due to the protection property afforded by the FruitFast production process, FruitFast Softgels are capable of delivering a full complement of phytochemicals under normal digestion conditions in a highly bio-available form.

We are the only company in the world to make Fruit Softgels. We use only Grade A - USA Grown - Whole Fruit, as our starting basis. We know the value of our product, the source of our materials and the exacting process necessary to achieve the testing results we demand.

Whether you decide to take our Pomegranate Softgels or our Pomegranate Concentrate is a matter of personal choice. Because our Pomegranate Softgels are made from the whole fruit and the Concentrate is a product of just the juice, we cannot give you a head to head comparison. If you are looking for convenience, we recommend the Softgels. If you like the flavor of the Concentrate and enjoy drinking it each day, you should probably stick with the Concentrate. We have many customers that buy both our Concentrates and our Softgels so that they have a stable product to take when traveling.

Made from whole Pomegranates (peel, pulp, juice and seeds), our natural process (no solvents used) maintains the fruit's active enzymes in a state of optimal bioavailability. The result is a Pomegranate Softgel that delivers 50 mg. of Ellagic Acid and 80 mg of Anthocyanins per capsule.

In this Jesus bubble bath -- no Omega 5 oil

Sunday, February 24, 2008

USA now allows organic label on cosmetics -- it is showtime for Omega 5 oil products

U.S. to allow ‘organic’ label on cosmetics

Lawsuit led USDA to reconsider decision to take labels off

WASHINGTON - The government is reversing its decision to yank the “USDA Organic” seal from lotions and lip balms and will now allow cosmetics to carry the round, green label.

An organic soap company and a consumer group had sued the Agriculture Department for ordering removal of the distinctive seal.

Without the government seal, the word organic is “just a fluff marketing claim,” David Bronner, president of Dr. Bronner’s Magic Soaps, said Wednesday.

“It’s kind of a truth in advertising thing — consumers can trust that it is indeed free of synthetics and does support organic farming and agriculture,” said Bronner, whose company and the Organic Consumers Association had sued the department in June.

The department created the label three years ago for food and other products grown without pesticides or fertilizer and made with all-natural, chemical-free ingredients. It applies to meat and dairy products from animals given organic feed and access to the outdoors and never given antibiotics or growth hormones.

Department officials decided in April they didn’t have the authority to regulate cosmetics and ordered companies to remove the USDA seal. Late Tuesday, one day before a deadline to respond to the lawsuit, the department issued a memo reversing its decision.

Barbara Robinson, head of the department’s National Organic Program, said officials have struggled over the issue, particularly because the program is still new.

“We’re USDA. We’re looking at it from an agricultural perspective — we do agricultural products here. We do food,” Robinson said in an interview. “We don’t do cosmetics here. We’re not lipstick. We’re not mouthwash. We’re not lawn care products. It takes a while to sit down and look at this and say, all right, how do we make this work?”

In the end, officials determined that it doesn’t matter what type of product is labeled, as long as it follows the rules. In other words, Robinson said, “What difference does it make if you brush your teeth with it or eat it?”

The reversal also allows dietary supplements and pet food to carry the organic seal. The department is in the process of creating organic standards for fish.

The decision to remove the seal from cosmetics had frustrated companies that, like Bronner’s, spent hundreds of thousands of dollars to find all-organic ingredients and get certified to use the seal. Only products cleared by government-authorized agents can use the seal.

Chris Shmol: I purchase only organic skin care
Legal liability was also at stake: Some organic cosmetic companies have been sued for deceptive labeling because they bore the claim.

Now it should be clear that, “just like food, the federal standards pre-empt any state laws, and if you meet federal standards, the product is organic,” said William J. Friedman, an attorney defending the companies in state courts.

Bronner and the consumer group expect to drop the lawsuit against the department pending settlement talks over the next month, said attorney Joe Sandler, who is representing Bronner and the consumer group.

The department still must comply with a federal court ruling this year in another lawsuit, filed by organic blueberry farmer Arthur Harvey in Maine, and draw up new rules on whether small amounts of non-organic or synthetic substances can go into organic food. The new rules will also govern feed for dairy cows.
We, in Denver, love Omega 5 oil products



Isabella's catalogue offers premium pomegranate and Omega 5 oil based products




Omega 5 cleansing bar



Celebrities at the Sundance Film Festival aren't the only ones raving about this soap-free cleansing bar. It's the latest hit in our office, too. I originally tried it because I thought it would be perfect for liquid-free air travel. Now it's the only cleanser I use. It's made with ultra-premium, cold-pressed, organic pomegranate seed oil, organic olive oil, herbs, and essential oils known for their restoring and soothing properties. Made by hand and dried in the Mediterranean sun, it draws on centuries of tradition. It gently exfoliates, nourishes, and calms the skin, and is great for emulsifying make-up and sebum. Although I have blemish-prone skin, not once have I experienced a breakout while using this soap. Additionally, now that I've joined the over 50 club, I can't be drying out my skin like I did as a teenager, so I'm happy to report that my face feels comfortably hydrated after each cleansing. Recently, a number of independent clinical studies have substantiated how pomegranate supports skin health and appearance. We couldn't agree more! Suitable for all skin types, including rosacea and eczema, this bar lasts a long time.





Pomegranate juice extract


Despite the buzz about all the benefits of pomegranate juice, I could never bring myself to buy it because of the amount of sugar in it. I'm getting more than my daily dose of this elixir now with this liquid concentrate. As you may know, pomegranate contains powerful antioxidants, but its main claim to fame is in supporting cardiovascular health — particularly arterial and vein health (according to studies at the University of Naples, Italy and at UCLA). After hearing what my brother-in-law just went through with his triple bypass, I'd drink eggplant juice if it helped keep my arteries clear! Thankfully, this concentrate is beyond delicious. My favorite way to enjoy it is to squirt one full dropper into a glass of ice water with a splash of lemon. In addition to pomegranate extract taken from the whole fruit, it contains extracts of green tea and elderberry, stevia, and lo han. Nothing was sprayed with pesticides, treated with enzymes, or subjected to high temperatures, nor were artificial flavorings, preservatives, or alcohol added.




POMEGA5 Healing Cream


I hope I'm not confusing matters by bringing another facial moisturizer into the mix here, but Pomega5 Healing Cream is pretty amazing stuff. It's excellent for all skin types, but I especially love to recommend it for mature skin. Mature skin really needs antioxidants, and with the generous dose of organic, ultra-premium pomegranate seed oil and carrot seed oil in this cream, I find it performs beautifully in reducing fine lines and evening skin tone. The carrot seed oil also assists in removing toxins and water retention in the skin, giving it a fresher, firmer appearance. Also impressive are all the plant ingredients known for their restoring and nourishing properties, such as calendula oil, arnica oil, and a variety of essential oils. It's preservative-free, contains no synthetics or perfumes, and has been dermatologist tested. A little goes a long way, but it still has a light, non-greasy texture. I love how it feels on my skin. It can be used day and night, on face and body, and because it comes in a pump dispenser, there's no chance of it becoming contaminated.


Saturday, February 23, 2008

How green in your skin care? the POMEGA5 challenge

Lucy thanks Jerome for an Omega 5 oil gift
Most societies have strong opinions about beauty and its enhancement. Piercings, jewelery, hair colouring, and cosmetics all have their roots in body adornment. But some apparently benign habits may hold darker secrets. In fact, a recent study has found that many products fail to meet cosmetics safety standards. Some of the problem ingredients may be surprising, since they sound natural - such as lemon balm oil (Melissa officinalis).
Sometimes, finding responsible and safe products may mean some sacrifices, so be warned if you are tied to that tube of mascara. Here are ten tips to help navigate through the glittering aisles of the local cosmetics department.
1. Check ingredient lists, even with the tiny print. Avoid particularly troublesome ingredients, including lead and mercury.
2. Look out for parabens, whether methyl, ethyl, propyl or butyl. They are antimicrobial preservatives, but many people find them irritating to skin, and they are considered toxic.
3. Choose fragrance-free products if possible. Synthetic scents, made up of a number of ingredients including several derived from petrochemicals, may cause skin irritation and other problems.
4. Use fewer products. A simpler routine will reduce the number of chemicals on your skin.
5. Avoid using soap, or choose mild soaps. These products strip your skin’s natural oils along with dirt, causing increased dryness and potential irritation.
6. Use hair dyes with caution. Dark colours often contain possibly harmful coal tar derivatives. In addition, ethanolamine, potassium persulfate, and sodium persulfate are common ingredients but need careful handling and rinsing. It is particularly important to avoid hair dyes during pregnancy, as some absorption may take place through the scalp. Try henna instead.
POMEGA5 products fit the mold

7. Avoid using powders. Talc has been linked to lung damage and certain cancers.
8. Choose nail polishes that are free of toluene, formaldehyde, and phthalates. Take a break from those fancy nails while pregnant to avoid fumes, as some ingredients have been linked to birth defects.
9. Think natural and organic. That said, there are many unregulated claims and ingredients, including the terms “all natural” and “organic”. These labels may have little basis in fact, so be wary. Read the ingredient list. Just because something comes from a plant, it isn’t automatically safe. Lemon balm oil is prohibited by the International Fragrance Association but endorsed for other uses.
10. Get informed so you can make active choices. Health Canada has a hotlist covering some ingredients of concern, while the Skin Deep site offers search capacities for your favourite products. Consider this: many lipsticks tested by the Campaign for Safe Cosmetics had detectable lead levels, but it was not a listed ingredient. Clearly, it’s worth doing a little detective work.
In our workplace we all use Omega 5 oil products


Friday, February 22, 2008

Omega 5 oil company in support of POMWONDERFUL

POMEGA5 supports POMWONDEFUL, the real pioneers of pom juice industry

We do not support a single word extratced below from MindBread Blogger

The health benefits of pomegranates are something like folk wisdom outside of the Western world, and like green tea, are only starting to seep into the American consumer's consciousness. Not only are pomegranate-derived juices very popular, but the flavor is showing up in weird places, like yogurt. You know a flavor has made it once it's enshrined in yogurt.

Anyway, because the pomegranate is SO popular with everyone right now, I have to raise my objections over the company that really got the craze going. POM Wonderful, with their snazzy bottles and their brilliant marketing and their Oprah endorsement, found a way to turn acres of unwanted fruit trees into a massive trend. And bully for them. But I'm not buying it.

Well, I'm not buying POM Wonderful. Here's why:

It's just too expensive for what you get out of it. The POM Wonderful at my local Safeway sells for $4.50 for a 16 oz bottle. Custom bottles means a higher cost. Nice advertising means higher costs. I've noticed that POM changed their packaging from their distinctive glass bottles to distinctive plastic bottles. You may or may not know how I feel about that already.

Although POM claims now that neither they nor any of their subsidiaries conduct animal testing, all of their health claims (see below) were based on animal testing that they paid for. While I like pomegranate juice, I don't like the way POM went about makreting the product using all sorts of health claims about it - health claims that were taken from their OWN studies. It reminds me of that Kentucky Fried Chicken poster that explained how KFC can be a healthy part of a balanced diet. Sure, pomegranates are better for you than fried chicken, but doesn't it seem cynical that the company that is finding all these benefits is the same company that stands to make so much money from people believing in the benefits?

POM's juice cocktails contain more juices than just pomegranate, blueberry, and cherry. (POM does make pure pomegrante juice as well)Although the cocktails are pretty darn tasty, they're still getting away with giving you less pomegranate for your money. POM Wonderful's Pomegranate Cherry juice contains: pomegranate, cherry, apple, pineapple, plum, and aronia juices.

Here are his preferred alternatives:

Knudsen makes a variety of pure juices, one of which is pomegranate. That's pure pomegranate juice, with no other juices added. This was going to be my end-all solution to the issue of pomegranate juice, but this stuff is almost as expensive as POM. I swear that, a couple of years ago, it didn't cost as much - so I look for it on sale. When it goes on sale, it's maybe 70% the cost of POM Wonderful. I almost never see POM Wonderful on sale, but that might be because it's very popular here.

Trader Joe's sells organic, pure pomegrante juice at HALF the price of POM Wonderful - about $4 for 32 fl oz. Trader Joe's the solution to many of my frugal problems, but unfortunately, isn't a solution for people who live outside of metropolitan areas. Trader Joe's also does a nice variety of other juices - I like aronia and cherry.

I don't drink pure juice anymore - I like to cut it with soda water. It makes the juice go further, and I can reduce my caloric intake without sacrificing a tasty treat. Pure juice sugars are absorbed much more quickly by your blood stream than the sugars from, say, raw fruit because juices don't have nearly the amount of fiber to slow down the sugar absorbtion. A 16 oz bottle of pomegranate juice has roughly 300 calories - that's a lot, especially for something that doesn't really satisfy hunger or anything.

The perfect bath with Omega 5 oil products

Karen McCirca is using the POMEGA5 clenaing bar
to get perfect results each time




The perfect bath: Little touches can make bathtime like visiting the spa


SAMANTHA CRITCHELL


Taking a warm, relaxing bath is one of life’s simple pleasures. If you want to make it the perfect bath, though, you’ll have to sacrifice a little simplicity for more pleasure.


“Ambiance is the key between a good bath and a great bath,” says Michelle Wilkos, director of Spa Bellagio at MGM Mirage’s Bellagio hotel in Las Vegas. Much thought goes into the lighting, music, scents and candles that are ancillary items to the spa’s 78-jet hydrotherapy bath, Wilkos says.


The tub itself is important: All those jets stimulate muscles all over the body, and it doesn’t hurt that you can soak from toes to neck without contorting your body.


Still, there’s hope for the humble home bathtub. Even Wilkos is known to take a bath at home. “When I’m having a crazy day, the first thing I think about is going into the bathtub. There’s something very tranquil about a bath; it’s also very healing.”


The healing part – especially of dry, rough or generally ignored skin – can be enhanced by a wide variety of bath-and-body products available. In fact, a bath, especially a hot bath, can further dry out skin unless you add some sort of moisturizer.


Too-hot water takes natural oil out of the skin while opening up the pores, disengaging one line of defense to the elements. The Bellagio Spa, for one, won’t make a bath hotter than 104 degrees and considers 25 minutes the optimum time. For at-home bathers, Wilkos recommends adding bath oil, bath milk or bath salts.


Nicky Kinnaird, founder of the Space NK apothecaries and Spa NK retreats, says she reaches for different bath concoctions depending on her mood: If she wants to recharge her muscles after strenuous exercise, she would go for salt or seaweed-based products. If she’s looking for revitalization, she uses a bath oil with lemon and bergamot along with soothing rosewood and clary sage.


Scent is one of the key benefits of plant extracts, says Ray Mauro, manager of Origins Global Product Development. The brand’s “sensory therapy market” uses basil, peppermint and eucalyptus for its Tension Releasing Vapor Bath.


“We know that by topically applying plant-based oils like omega-5 to the skin, we can use the scent of these oils to alter mood states, strengthen one’s own energy and even attract a partner with its aphrodisiac abilities,” he says.


Botanical and herbal extracts also aren’t as irritating or drying as a soap-based product, says June Jacobs, founder of the June Jacobs Spa Collection. All of her products, distributed at five-star hotels such as The Little Nell in Aspen, Colo., use a blend of pomegranate and various teas as antioxidants. Then it’s grapeseed oil and shea butter to hydrate; cucumber, calendula and chamomile extracts to soothe; lemon peel extract to cleanse; and papaya, mango and pumpkin extracts to exfoliate and promote cell turnover.


If that already sounds like a mixed salad for the tub, Traci Reazer, a holistic aesthetician for Whole Foods Market, has further ideas: cucumbers and lemons – the whole thing, not extracts.
While they’re particularly good for foot baths because they are cool and refreshing, Reazer says cucumbers help reduce swelling and lemon is good for people with oily skin.


“The citric acid in the lemons will help fight bacteria and balance oil production. And yes, they will make your bath be filled with a wonderful aroma as well as being therapeutic,” she explains.
Jacobs pours citrus massage oil straight into the bath to soften skin – wearing her hair piled on top of her head – and a mud mask on her face. The heat coming from the bath helps the mask get deeper into the skin, she says.

Kinnaird, meanwhile, also multitasks in the bath, putting a deep conditioner on her hair, showering to rinse her hair after the soak.

Jacobs also encourages a post-bath cool rinse because while it’s good for skin to detox in warm water you will want to close the pores afterward and cool water will do that. And, she says, you must lather in moisturizer after you’ve gently toweled off. The skin will respond best to the moisturizer if it’s still damp.

At W Hotels, the towels are made of combed cotton, which treats the cotton fibers to make them plush before they are spun into yarn. Hotel and spa towels tend to have a higher gram-per-square-meter count – or weight – than most people buy at home and that’s why they feel so cozy. W’s, for example, have a GSM count of 700.

As for the robe, again the difference is the plushness. The Four Seasons Resort Whistler in British Columbia uses a 100 percent velour terry-cloth robe, which is both soft and absorbent for coming out of the bath, in its rooms, while its spa uses Kashwere robes made of a machine-washable synthetic that mimics cashmere.

Jacobs thinks people associate better baths with hotels for two reasons: If you’re on vacation, you’ll have more time to enjoy, and if you’re in a hotel, someone helps along the process, whether it’s providing products at your fingertips or even just cleaning the tub.

“At a five-star hotel, they’ll offer to draw the bath, they will even put rose petals in it,” she said.
Kinnaird, though, thinks the rest of the world should take a bathing lesson from the Japanese – don’t bathe in the tub. The actual cleaning of the body is often done with exfoliating washcloths while sitting on a little stool and using a hand-held shower. The bath is strictly for “chill-out time.”

“The Japanese view a bath as totally therapeutic. It’s not about cleansing the body but it’s about soothing the soul,” she says.

The Perfect Bath List

For a beginner’s bath, one needs a tub, water – maybe some soap.

But as one becomes a more experienced bather, the list of essentials grows. After lathering up in a creamy cleanser or silkening the skin with a rich moisturizer, could you ever go back to just water and soap? Teens for Safe cosmetics have endorsed POMEGA5's cleansing bar as the lead soap.

The beauty industry knows just how unlikely that would be and has plenty of luxurious products that help create an at-home spa experience.

CLEAN

• EO Ylang-ylang and Cedarwood Bubble Bath is made with coconut oil.

• Tact’s Plants of the Earth Olive Tree Body Cleanser is infused with olive extract, ginseng root, protein-rich cottonseed and vitamin B.

• Bath & Body Works Signature Collection Creamy Body Wash Enchanted Orchid contains moisturizing oat proteins, milk proteins and amino acids all with the smell of exotic purple flowers.
The Pomega 5 cleansing bar.

EXFOLIATE

• Lemon Sugar Body Polish by June Jacobs Spa Collection scrubs the skin with emollient sugar granules and also softens with natural oils and jojoba. There is a companion Peppermint Hand and Foot Polish that exfoliates with lactic acid and jojoba beads.

• Hugo Naturals Himalayan Pink Salt Scrub uses hand-mined salt from ancient sea-salt deposits with high levels of mineral and magnesium to exfoliate dead skin cells.

MOISTURIZE

• The Body Shop’s Rich Plum Body Butter is made of plum kernel oil, sesame seed oil, babassu oil, soya oil and cocoa butter. Its scent has citrus, cassis and grape top notes.
* POMEGA5's moisturizers made of Omega 5 oil, see picture below.

• Alaffia’s Lavender Mint Shea Butter Moisturizing Lotion is made with unrefined shea butter, a traditional skin-care ingredient in west Africa.

• Me! Bath Ice Cream is a bath fizz with a mix of oils, minerals, epsom salt and fragrance.



RELAX
• Origins Peace of Mind Tension Releasing Vapor Bath is a bath milk with basil, peppermint and eucalyptus extracts.
• Lush’s Geo Phyzz bath bomb is made of two types of salts, volcanic and sea, as well as red clay from Hawaii’s island of Molokai.
• The Satinjet Maia by Methven is a handheld, hydrotherapy shower head intended to be used as a conventional shower as well as a water massager. It also has a vitamin C filter that eliminates chlorine. The shower head is considered low-flow to meet water conservation standards.
• Spa NK Sleepyhead Bath Oil features essential oils from lavender, patchouli and bay.
• Crabtree & Evelyn La Source Revitalizing Mineral Muscle Soak brings ocean elements to the tub. Dead Sea salts, algae and marine extracts are blended with peppermint.
Samantha Critchell,
The POMEGA5 Sundance collection
Organic skin care
Green skin care


Should pregnant women drink pomegranate juice?

Jackie kisses her little brother, Mathew...




Expectant mothers at risk of premature birth may want to consider drinking pomegranate juice to help their babies resist brain injuries from low oxygen and reduced blood flow, a new mouse study from Washington University School of Medicine in St. Louis suggests.

In humans, decreased blood flow and oxygen to the infant brain is linked to premature birth and other irregularities during pregnancy, birth and early development. The phenomenon, which is called hypoxia ischemia, causes brain injury in approximately 2 of every 1,000 full-term human births and in a very high percentage of babies born before 34 weeks of gestation. Hypoxic ischemic brain injury can lead to seizures, a degenerative condition known as hypoxic ischemic encephalopathy, and mobility impairments including cerebral palsy.

When scientists temporarily lowered brain oxygen levels and brain blood flow in newborn mice whose mothers drank water mixed with pomegranate concentrate, their brain tissue loss was reduced by 60 percent in comparison to mice whose mothers drank sugar water or other fluids.

"Hypoxic ischemic brain injury in newborns is very difficult to treat, and right now there's very little we can do to stop or reverse its consequences," explains senior author David Holtzman, M.D., the Andrew B. and Gretchen P. Jones Professor and head of the Department of Neurology. "Most of our efforts focus on stopping it when it happens, but if we could treat everyone who's at risk preventively, we may be able to reduce the impacts of these kinds of injuries."

The study, which appeared in the June 2005 issue of Pediatric Research, was conducted in collaboration with POM Wonderful, a U.S. producer of pomegranates and pomegranate juice, and scientists at the University of California, Los Angeles. Lead author David Loren, M.D., formerly a neonatal critical care fellow in the Department of Pediatrics, performed the research. He is now at the University of Washington in Seattle.

Holtzman's lab has been studying neonatal brain injury for more than a decade by temporarily reducing oxygen levels and blood flow in the brains of 7-day-old mouse and rat pups. The model produces brain injuries similar to those seen in human infants injured by hypoxia ischemia.
Pomegranates contain very high concentrations of polyphenols, substances also found in grapes, red wine, and berries that scientists have linked to potential neuroprotective and anti-aging effects.

Scientists gave pregnant female mice water with pomegranate juice, plain water, sugar water or vitamin C water to drink during the last third of pregnancy and while they suckled their pups for seven days after birth.

After performing the procedures that exposed mouse pups to low oxygen levels, scientists examined the brains, comparing damage to the cortex, hippocampus and the striatum. Researchers who conducted the examinations were unaware of what the pup's mother had drunk. Mice whose mothers drank pomegranate juice had brain injuries less than half the size of those found in other mice.

Much of the damage from hypoxia ischemia results when oxygen-starved brain cells self-destruct via a process known as apoptosis. Scientists found an enzyme linked to apoptosis, caspase-3, was 84 percent less active in mice whose mothers drank pomegranate juice.

Holtzman says the results suggest the need for studies of pomegranate juice's effects in humans, but he cautions that because of the relative unpredictability of hypoxia ischemia in newborns, it would be difficult to assemble a sufficiently large study group.

Hypoxic ischemic brain damage is frequently associated with premature delivery. The lungs, brain and circulatory systems in some premature babies are insufficiently mature to supply the brain with enough nutrients and oxygen outside the womb. Scientists know some of the factors that increase risk of premature birth, including diabetes, low economic status, youthful mothers, weakness in the cervix and a personal or familial history of miscarriage.

"One might advise this group that studies in animals have suggested drinking pomegranate juice may reduce the risk of injury from hypoxia ischemia," he says.
Kim Lurch is pregnant

Holtzman's findings and other research into the potentially beneficial effects of pomegranate juice, red wine, and other natural foods form a neurological parallel to chemoprevention, an area of oncology research focused on finding naturally-occurring substances in foods that reduce the chances of developing cancer.

"For pregnant women previously interested in the neuroprotective effects of red wine, these results suggest that pomegranate juice may provide an alternative during pregnancy, when alcohol consumption is unacceptable because it increases risk of birth defects," Holtzman says.

Holtzman's group is attempting to isolate the neuroprotective ingredients in pomegranate juice as a possible prelude to concentrating those ingredients and testing their ability to reduce brain injury. They also plan to investigate the possibility that polyphenols from pomegranates and other natural foods can slow other neurological disorders including Alzheimer's disease.

From Michael Purdy/ Washington University
Pomegranates, the source for Omega 5 oil