The POM TeaMobile Tour Will Refresh North America This Summer
The 10-market Tour will Sample New Plastic Bottles of POM Tea, the Portable Healthy Beverage of Choice LOS ANGELES, June 26
LOS ANGELES, June 26 /PRNewswire/ -- With a new 16 oz. plastic bottle
that's portable and 100% recyclable, POM Tea will take its message of
antioxidants-on-the-go to the masses this summer with the POM TeaMobile Tour
-- a 10 market sampling trek across North America that runs from June 26
through Labor Day. The POM TeaMobile Tour will offer healthy and refreshing
POM Tea to 300,000 consumers at a variety of summertime events that feature
live DJs, giveaways and an online sweepstakes. POM Tea is an all-natural
blend of POM Wonderful Pomegranate Juice, premium, whole-leaf, hand-picked tea
and POMx, the most potent, antioxidant-rich pomegranate extract available.
The tour begins in New York, followed by stops in Boston, Chicago, Orange
County, San Diego, Los Angeles, San Francisco, Portland, Vancouver and
Seattle. In each city, the tour will bring refreshing POM Tea to summertime
staples such as music festivals, sporting events, upscale pool parties and
parks. Signature POM Tea cocktails will also be featured at popular
nightspots in each city.
The POM TeaMobile Tour is an environmentally conscious tour equipped with
a fuel-efficient sprinter van, a brigade of four TeaMobile Vespas and a team
of POMbassadors. To help negate the carbon emissions associated with the POM
TeaMobile tour, POM Wonderful has purchased carbon offsets through TerraPass
which funds clean energy projects such as wind farms, resulting in verified
reductions in greenhouse gas emissions.
Consumers can go to http://www.teamobiletour.com/ to find a detailed list
of events, streaming videos, personal blogs from POMbassadors and a
sweepstakes that asks consumers where POM Tea takes them. To enter the
contest, consumers must upload a picture of them doing their favorite
summertime activity or adventure while enjoying POM Tea. Winners will be
announced in mid-September
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