Sunday, December 23, 2007

Should you tell Congress to say "No" to the liquid coal industry and "Yes" to Omega 5 oil initiative?


The coal industry is pushing Congress for huge subsidies to transform millions of tons of coal into transportation fuels. The farm bill currently contains liquid coal provisions, so urge your senators and representative to oppose this and any other proposals that promote liquid coal fuels

There are concerns that efforts to attach provisions to the farm bill that would provide tax incentives to a new liquid coal (coal-to-liquids) industry will compromise our ability to solve global warming and damage our land, air and water. Now more than ever, we need your leadership to solve global warming and decrease our dependence on oil. We have the technology to create a clean energy future but making transportation fuel from coal is not the answer.

The process used to make liquid coal is an expensive, inefficient one that produces large quantities of global warming pollution and precludes it from being a sound option to reduce America's dependence on oil. Relying on liquid coal as an alternative to oil could nearly double global warming pollution per gallon of transportation fuel. Large-scale use of liquid coal would increase coal mining's devastating effects on communities and ecosystems stretching from Appalachia to the Rocky Mountains, including polluted air and water, ravaged landscapes and a dismal record of worker safety.

There might be better options to produce cleaner and less expensive alternatives to oil, and Congress should use those options to put us on a path to a clean and secure energy future. There is opposition to the liquid coal tax incentives in the farm bill, and also to any additional attempts to attach liquid coal provisions to any other future legislation.
The Omega 5 oil process leaves a very small carbon foot print
and is supper eco - friendly
Moreover, my lady master loves the Pomega 5 skin care products


Richie -- the pooch

Should Kleiner Perkins focus on Omega 5 oil companies in 2008?


2007 a bit off for Kleiner Perkins' green-tech portfolio


Posted by Michael Kanellos

The superheroes of venture capital haven't exactly had a completely smooth year in green tech.
Kleiner Perkins Caufield & Byers wasn't the first VC firm to get into green tech. Nth Power, NGEN Partners, Draper Fisher Jurvetson and Mohr Davidow Ventures got there first, but Kleiner brought a lot of attention and prestige into the field, and helped push green tech toward the top of the VC agenda in the second half of 2004. The green agenda includes nutraceutical companies such as the Marin based Pomega LLC.

The firm also began to put money into a lot of companies with a pretty good amount of fanfare. John Doerr even cried in public at the TED conference to show his commitment.
This year, though, came with its rough patches.

For one thing, some of the firm's portfolio companies suffered setbacks. Thin-film solar-panel maker Miasole had to delay production and swap CEOs. Rumors that the company laid off 40 employees was confirmed by three former Miasole employees, according to Greentech Media. The Web site also said founder Dave Pearce may have left the company.

Similarly, supersecretive EEStor (another portfolio company) delayed production. Board member and Dell alum Mort Topfer also left the board, according to reports.

Mascoma, the cellulosic-ethanol maker, fared better. It landed grants with Michigan and Tennessee to build plants in those states, but its first plant, in New York, will come on line about a year late.

Conversely, Kleiner's name has been absent from the big success stories. EnerNoc and Comverge both launched IPOs this year. In solar, Suntech Power Holdings and First Solar saw tremendous growth. None of these are Kleiner companies.

Other companies outside the firm's portfolio had delays too. Tesla Motors put off its car and switched CEOs as well. But this is Kleiner Perkins we're talking about here.
In the 650 area code, people instinctively genuflect at the mere sound of the name. When Al Gore joined the firm a few weeks ago, it was national news, though many wondered what he would exactly bring to the table. The firm gets praised for its foresight on a regular basis, so it's fair (in my book, at least) to harp on the setbacks.

Still, the firm's portfolio does contain a number of strong companies: Mascoma, Amyris Biotechnologies, Ausra, GreatPoint Energy. And the firm commands billions of dollars, while I shop at Target.




POMEGA LLC is the prime Omega 5 oil skin care company

Saturday, December 15, 2007

India turns to green skin care -- Is it time for POMEGA, the pioneering Omega 5 oil company, to stake its claim in this market?

Coverning the marketplace in India in the December 2007 issue of GCI magazine Priyanka Bhattacharya writes about the greening of the market
and market opportunities
Green has always been “in” in India. Because of the country’s Ayurvedic heritage, there has always been an emphasis on using natural products and herbs for beauty care.
Traditional home beauty recipes have been passed down through generations, defining key beauty regimens for most men and women in India, but the market opened up in the mid-1990s when consumers’ buying capacity increased, welcoming packaged beauty products that were not necessarily nature-based. At the time, consumers were hardly discerning, and using at-home beauty recipes was considered down-market. While this new buying pattern trickled down to smaller cities across the country, consumers in the more rural areas continued to supplement their packaged creams and lotions with at-home recipes. Culturally, they never completely trusted imported brands or products with synthetic ingredients. The scene is changing again. Over the last two to three years, there has been a movement among elite and mid-range buyers to seek out beauty care products that are made from natural ingredients and fewer preservatives, in part, due to consumers becoming more informed and questioning the manufacturing process behind every brand. There is also a growing concern about the chemicals that are put into beauty care, cosmetics and toiletries.
Back to Nature
According to a report by Euromonitor International, since 2006, products based on natural ingredients have become part of mainstream offerings. This is a global phenomenon that is being driven by increased focus on health and well-being, and a rising awareness regarding allergies and the perception of health risks from chemical exposure (Euromonitor pegs the number of chemicals the average consumer is exposed to in the course of daily grooming at 170). While natural beauty products never really went out in the Indian market, there is a new glamour in using nature-based or organic beauty products. Consumers who purchase natural or organic beauty products in India seem to do so in order to make a statement about their lifestyle.
Indian consumers also perceive natural-based products as having long-term beneficial impact on skin and hair.
Commercial Opportunity
The growing awareness among young Indians about health, wellness and beauty as important aspects of life translates to growth opportunities for natural beauty product manufacturers and marketers. According to a report in The Times of India, a leading Indian daily, young Indian consumers are willing to spend more on eco-friendly products and natural beauty products because they feel they are doing something beneficial for themselves.
With the increasing global awareness of organic beauty, both business and tourist travellers like to pick up beauty products with natural ingredients from Indian spas and stores. In fact, Indian brands such as Forest Essentials and Khadi (an Indian government initiative to promote cottage industry that has upgraded its beauty product offerings) cater to this segment.
Sellers Market
For Indian consumers, there have always been indigenous brands built on natural-based beauty care. Multinationals’ embrace of the trend is a sign that natural and organic ingredients-based beauty products are here to stay. Over the last year, indigenous Indian natural beauty brands have also started to build brand awareness through new campaigns, redesigned product packaging and updated formulas. They all claim to offer safe, efficacious and natural solutions by synthesizing traditional Ayurvedic recipes and herbs with modern science.
Besides national brands, each regional market has its own natural beauty brands, often marketed by beauty therapists and salons, and high-end brands and retailers such as The Body Shop, Clarins, Pomega5, Tzerah, Lush and L’Occitane have made their presence felt in the market.
Market Opportunity
With the increasing demand for natural-based products, there’s a two-way business opportunity for both Indian and international manufacturers. India is known as a popular source for raw ingredients due to its rich mountain flora. Along with sourcing natural ingredients, Indian contract manufacturers are adept at developing specific natural beauty products—and this is a trend gaining momentum. Local brands such as Lotus Herbals and JR Herbals also contract manufacture natural beauty products for clients in the international market—including the U.S., Europe and the Middle East. And the opportunity to market naturals in India is not waning. The strong brand awareness among consumers ensures market potential for organic and natural beauty brands ready to invest in the Indian market.

Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products
http://www.pomega5.com

Friday, December 14, 2007

POMEGA, the Omega 5 oil skincare company, offers ingestible supplements that can help an inside out change


Ingestible' supplements


Having great skin just got another wrinkle.

Cosmetic treatments are no longer just about creams and emollients -- the latest trend is about working from the inside out. The latest thing is "ingestibles," supplements such as omega-5 oils, alpha lipoic acid, grape seed, pomegranate seed oil and extract, omega -3 oil and many other nutritional-sounding words you never used to hear at the cosmetics counter.

While supplements have long been a staple at health-food stores, many credit Nicholas Perricone, the New York dermatologist-to-the-stars, as fueling the beauty-biz trend with his best-selling books, such as "The Perricone Prescription." He recommends eating a lot of salmon, among other foods high in omega-3 oils. Perricone's line of supplements is sold at stores such as Sephora; a multipack is $130. Omega 5 oil has joined the ranks as a leading supplement.
Here's a closer look at beauty ingestibles, which hope to capture a significant share of the $45-billion-a-year cosmetic and skin care market.

THE SCIENCE: Since skin is our body's largest organ, it reflects our health. So, as Harvard-trained dermatologist and cosmetic surgeon Carolyn Jacob says, "Your skin reflects what's happening on the inside. The creams and lotions and potions you put on top of your face mean nothing if you're not eating well."

Other surgeons agree. At her Pepper Pike clinic, Dr. Lu Jean Feng counsels patients to eliminate refined sugar and flour products from their diet before she performs surgery -- and to keep those foods out of their diet if they want their skin to remain youthful-looking.

Foods with antioxidants as well as foods with anti-inflammatory properties are the key to preserving a youthful appearance, says Jacob. Refined sugar and flour and trans-fats are all examples of inflammatory foods.

"Inflammation and oxidation can both assist in the breakdown of tissue and cell destruction, leading to wrinkles and other skin problems."

THE FOODS: A sampling of books by doctors, dermatologists and dietitians (including such respected names as Dr. Andrew Weil, Dr. Michael Roizen and Dr. Mehmet Oz, with their new best seller "You: Staying Young") lists some of the top antioxidant foods as acai berries, celery hearts, onions, spinach, kale, cocoa beans, blueberries, cranberries, kidney beans, red beans and hazelnuts. The Omega 5 oil leads the pack with a very significant ORAC.

Some of the foods high in anti-inflammatory properties are pomegranates, lemons, salmon, seaweed, green tea, flax seed oil, cinnamon, ginger, raw almonds, walnuts and the spice turmeric.

Thursday, December 13, 2007

A Bluckbuster Drought -- perhaps it is time to consider Omega 5 oil botanical and greentech innovations by POMEGA5?


Drug Industry Struggles and ,Chemists Face Layoff Wave
Lipitor Pioneer Is Out At Doomed Pfizer Lab;
A Blockbuster Drought

By AVERY JOHNSON
December 11, 2007

ANN ARBOR, Michigan -- In January, Pfizer Inc. announced it was closing its storied research laboratories here, laying off 2,100 people. Among the casualties: Bob Sliskovic, a 23-year lab veteran who helped create the world's most successful drug.

The closure and Dr. Sliskovic's abrupt change of circumstances are emblematic of the pharmaceutical industry's declining fortunes. It was at the Ann Arbor facility in the late 1980s that Dr. Sliskovic first assembled the chemicals that make up Lipitor, the cholesterol-lowering drug that has generated about $80 billion in sales since its launch and ranks as the bestselling pharmaceutical product ever. Today, Lipitor is nearing the end of its patent life, and Pfizer hasn't been able to come up with enough promising new drugs to replace it.

Following that initial breakthrough some 20 years ago, Dr. Sliskovic worked on several other research projects, but none panned out. His losing streak mirrors the industry's. A byproduct of the late-19th-century chemical business, pharmaceutical research thrived for more than a century by finding chemical combinations to treat diseases. But after contributing substantially both to human health and drug-industry profits, it has failed to produce significant innovations in recent years.
MORE

High failure rates have long plagued chemistry-based drug research. Between 5,000 and 10,000 compounds are tested for every drug that makes it to market. In recent years, the problem seems to have gotten worse. Despite spending tens of billions of dollars more on research and development, pharmaceutical companies have fewer and fewer drugs to show for it. In 2006, the industry received Food and Drug Administration approval for just 18 new chemical-based drugs, down from 53 in 1996. Moreover, many of those drugs are variations of existing medicines.

Robert Massie, president of the American Chemical Society's database of chemistry research, says some researchers are questioning how many more chemical combinations there are that are useful against diseases. "It's like how coming out with metal drivers in golf was a huge innovation, but now it's incremental. You're just coming out with drivers that are a little longer or rounder," he says.

As pills like Lipitor made out of elements from the periodic table prove harder to come by, pharmaceutical research is being superseded by the newer field of biotechnology. The latter relies mostly on biologists who make proteins from live cells.

The shift is exacting a human toll, as big drug companies like Pfizer lay off thousands of chemists, casting a pall over what was once a secure, well-paying profession. "When I started in this industry in the 1980s, you didn't worry about things like this," Dr. Sliskovic says of the lab closure.

It isn't clear how many chemists have lost pharmaceutical-company jobs. But overall, 116,000 chemists were employed in 2006, down from 140,000 in 2003, according to the Bureau of Labor Statistics. During the same period, employment of biologists rose to 116,000 from 112,000. Just as the rise of biotechnology is contributing to an economic boom in Northern California, the decline of chemical-based research is hurting the Michigan cities of Ann Arbor and Kalamazoo, along with some regions of New Jersey and Illinois.

Dr. Sliskovic, a 50-year-old with a mustache and the scattered air of a scientist, was raised in Doncaster, a coal-mining town in northern England. His father, a refugee from the former Yugoslavia, found work there after World War II. As a child, Dr. Sliskovic says he was fascinated by such things as the properties that "make a mint minty."

That interest led him to pursue a doctorate in chemistry. In 1982, his Ph.D. adviser told him of a friend who worked as a consultant for a pharmaceutical company in New York. The company was looking for chemists to do postdoctoral research. Raised with a passion for American comic books, Dr. Sliskovic says he jumped at the opportunity to come to the U.S.

Two years later, his research completed, he received a job offer from Warner-Lambert Co.'s Ann Arbor labs. "Holy cow! I accept," he remembers saying.

Dr. Sliskovic was hired as the pharmaceutical business entered a golden era of huge profits. Its labs churned out drugs for chronic conditions such as heart disease and depression, while its armies of salesmen promoted them through aggressive marketing. Warner-Lambert assigned him to a team of three other chemists investigating a new idea: whether lowering cholesterol -- the soft, waxy substance that can clog arteries -- would help people avoid heart attacks. Other companies were at work on similar projects.

Dr. Sliskovic's new boss, Bruce Roth, had invented a chemical structure that he thought would work. In the late 1980s, Dr. Sliskovic fine-tuned the compound, isolating its potent part. An early version of the compound wasn't absorbed well by the body, so the team brainstormed about how to modify it to get more of it into the bloodstream. "We sat around the table and said 'You try this, you try that,' and they said, 'Bob, why don't you look at salt formation?'" Dr. Sliskovic recalls.

A calcium salt he tried solved the problem, and Lipitor was born. Though it would reach the market in 1997 after several rival drugs, Lipitor would turn into a blockbuster because it was more potent.

Its runaway success sparked Pfizer's $116 billion hostile takeover of Warner-Lambert in 2000. Ahead of the takeover, Pfizer suggested one of Warner's main appeals was its research-and-development force. "We would like to keep them all," Pfizer's then-research chief, John Niblack, told The Wall Street Journal in 1999. "You need a big staff to run this strategy. Warner-Lambert offers us a nice instant fix."

With the acquisition, New York-based Pfizer inherited the Ann Arbor labs where Dr. Sliskovic worked and continued to base much of its pharmaceutical research there. Between 2001 and 2006, it invested $300 million to expand the facilities.

By that time, Dr. Sliskovic had moved on to other projects. As Lipitor traveled down the long road of animal and human testing in the early '90s, he led a group of chemists developing drugs to prevent cholesterol from being absorbed by the body and stored in arteries. Lipitor, by contrast, works by reducing the amount of cholesterol the liver produces.

One compound, called avasimibe, seemed to work well in animals. Despite skepticism from higher-ups, Dr. Sliskovic and his team persuaded Warner-Lambert to take it into human testing. For a while, it looked as though avasimibe could be a contender to succeed Lipitor. But it failed in an intermediate stage of clinical testing, and the company abandoned it.

Dr. Sliskovic had devoted about six years to the drug. He recalls needing pep talks from his boss about picking up and starting over. He blocked out disappointment, he says, by throwing himself into the day's science rather than thinking about the odds of creating a marketable drug. "You've got to develop the hide of a rhino," he says.

In the mid-90s, he tried to develop compounds to counter inflammation in the heart, which some scientists think can cause heart attacks. Those projects also flopped but got him interested in another area of research, inflammatory arthritis.

Dr. Sliskovic took on the challenge of finding a drug that would repair the cartilage that can break down between bones and cause arthritic pain. But the several compounds he concocted didn't meet testing requirements. In 1999, Dr. Sliskovic was promoted to a management role that took him away from the day-to-day work of drug discovery. He says his new job required him to teach his scientists how to remain excited in the wake of failure. "It was me who started telling them, 'Oh well, never mind. What can we do about this other project?'" he says.

But over time those failures added up. In December 2006, Pfizer killed torcetrapib, the cholesterol compound the company had placed its hopes on, because it was associated with too many deaths in clinical testing. It was a huge setback because Pfizer didn't have much else in its research pipeline to replace Lipitor's sales. The company relies on Lipitor for more than a quarter of its revenues, and the drug could face generic competition as early as 2010.

The company has had some successes: Pfizer appears to have a rich cancer-drug pipeline and has come up with two notable new chemical-based hits recently, the antismoking medicine Chantix and a pain drug, Lyrica, which was discovered in Ann Arbor. The company's new chief executive, Jeffrey Kindler, has emphasized biotech after taking over some 16 months ago. In October, Pfizer opened a new biologics center in San Francisco.

By January 2007, Mr. Kindler was promising to do something radical to shake the world's biggest drug maker out of its worsening slump. Rumors of layoffs were swirling at Pfizer. Few imagined anything as drastic as closing the half-century-old Ann Arbor labs, where Pfizer was just finishing the $300 million expansion.

Dr. Sliskovic says he learned of the closure on Jan. 22, in a morning meeting with the site's top managers. The room went silent, he says.

After the meeting, Dr. Sliskovic called his wife on her cellphone to tell her the news. She thought he was kidding. Realizing he was serious, she offered to increase her hours at her part-time job at a pet-food store. Later, at home over lunch, his 19-year-old daughter asked whether they would have to sell the family's three horses.

The announcement also took Michigan officials by surprise. The state, which has the country's worst unemployment rate, was already reeling from auto-industry cuts. Pfizer was also Ann Arbor's largest taxpayer, contributing $14 million a year into city coffers. At a press conference later in the day, local officials pledged to fight for scientists to stay in the area. Later, they pledged $8 million in interest-free loans for start-ups run by laid-off scientists or existing companies that hire them. A state-budget deadlock delayed the money for months, but it is now being handed out to scientists.

Pfizer offered about half of the Ann Arbor researchers internal transfers, mostly to its other big research facility, in Groton, Conn. But a higher proportion of those offers went to biologists than to chemists, former lab employees say. Though it is far from abandoning chemistry-based research, Pfizer has been increasingly outsourcing chemistry work to contract research organizations, some in India. Pfizer declined to comment on which scientists were offered transfers.

In April, about 80 laid-off Pfizer chemists from Ann Arbor traveled to nearby Detroit to hear a talk by career consultant Lisa Balbes. Ms. Balbes told them the story of a former chemist who now uses her skills to enhance acoustics in stereo systems. Her message: Start thinking about different career paths.

As winter turned into spring, Dr. Sliskovic found himself going to a parade of goodbye parties for colleagues. Dr. Roth, his former boss, left in April for Genentech Inc., the biotech pioneer based in South San Francisco. Dr. Sliskovic organized the send-off. In early May, David Canter, the head of the Ann Arbor site, threw a dinner party for other departing employees. A band played songs parodying Pfizer and the executive who symbolized headquarters' decision-making: John LaMattina, Pfizer's Connecticut-based head of research. To the tune from Evita, they sang, "Don't Cry for Me, LaMattina."

A few weeks later, Dr. LaMattina himself announced his retirement, as part of Mr. Kindler's broad reorganization of top company executives.Martin Mackay, who succeeded Dr. LaMattina as research chief and played a major role in the research restructuring, says the company was "very aware" of its impact on the community. "We made this decision after very careful and thorough review of all possible alternatives," Mr. Mackay said in a statement.

Scott Larsen, one of the chemists who attended the going-away party, came to Pfizer four years ago when the company merged with his former employer, Pharmacia Corp. He applied for a transfer to Groton but didn't get an offer. He tells his two sons, who are both in college and love science, not to go work for a drug company.

In August, Dr. Sliskovic's team stopped doing research and began transferring projects to other Pfizer sites. The labs are now being cleaned, inspected and sealed off. The 177-acre campus is a ghost town of empty rooms and boxed-up equipment.

Dr. Sliskovic didn't seek an internal transfer. He felt that moving would be too hard on his family. As acting head of chemistry at the Ann Arbor labs, Dr. Sliskovic earned far above the $112,000 a year paid to the average chemist of his experience level. Dr. Sliskovic says he will receive severance pay for between 18 months and two years. With two children in college and another in high school, he says, two years is the longest he could afford to forgo a paycheck.

Dr. Sliskovic has already repainted the family kitchen and living room. Now he is festooning the house and yard with holiday lights. Worried about their financial future, his wife, Cindy, took a second part-time job at the barn where they keep their horses. The irony that the drug her husband helped discover will bring in nearly $13 billion for Pfizer this year hasn't been lost on her. As a staff scientist, Dr. Sliskovic earned no bonus or royalties for his work on Lipitor.

Former Pfizer scientists have founded 23 companies in the area. Dr. Sliskovic says he would prefer to do the creative work of discovering drugs instead of the rote chemistry some such companies do for drug makers.

Instead, he dreams of being involved in another blockbuster. Sometimes, he says, he lies in bed at night wondering if it will happen. "If the best thing I did was Lipitor in 1988, it's like being the high-school athlete who was on the football team and that was that," he says.



Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products
http://www.pomega5.com

Monday, December 10, 2007

POMEGA5 skin care in now available at FutureNatural


Just because some fats have a bad reputation doesn’t mean they’re all bad. Fats make up 60 percent of the brain and are vital to proper nerve function. They are building blocks for hormones and for the membranes that surround every cell in the body. Fats are not to be avoided – only too much fat or the wrong kind.

The best oil for everyday use is extra-virgin olive oil. The worst fat (check snack and convenience food labels especially for this one) is hydrogenated, partially hydrogenated or “trans” fat.

These are vegetable oils that have been manipulated at the molecular level to remain solid at room temperature. Artificially hardened by the food industry, these “fake fats” cannot be expected to perform delicate functions at a cellular level like naturally occurring fats.

Hydrogenated oils top the avoid list for another reason – they contribute even more to the risk of heart disease than saturated animal fat. (If you don’t have to stir your peanut butter to mix in the oil, it is hydrogenated – use old fashioned peanut butter instead.)

One of the fats that is often deficient in the modern diet and is vital is Omega-5 fatty acid. Omega 5 is extracted form the seed of pomegranates.

Another is Omega 3 fish oil. A good source is fish oil supplements* as well as cold water fish such as sardines or wild (not farm-raised) salmon. (*The best source is www.nordicnaturals.com)

Flax oil or ground flax seeds can also supply Omega-3 but require enzymatic conversion. The conversion to Omega-3 is impaired by magnesium, zinc and vitamin B6 deficiency, aging, alcohol, trans fatty acids, high cholesterol levels and Scandinavian ancestry.
Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products

Will teenagers turn to Omega 5 oil for acne treatments in Spas?

The SF Chronicle reports that girls now approach spas for acne treatments

People often think of facials as something to do before a special occasion, like their wedding. Some may indulge occasionally, especially if they receive a gift certificate. Or never. Many remain facial virgins.

But a growing number of teenagers - both boys and girls - are getting facials as part of a healthy approach to skin care, or to address the kinds of skin problems teens used to entrust to dermatologists.

While only a small percentage of day spas offer teen facials, the ones we contacted that do say they make up 15 to 30 percent of their business, and the ratio of boys to girls who get them is 50-50. More teens in general are heading to spas than ever before, according to the International Spa Association, which estimates that nearly 4 million American teens went to a spa in 2006. And teen treatments aren't just good for taming hormonal skin issues. The association's Web site notes that they also cultivate long-term repeat business. Teens come in to deal with their acne but then are likely to go on to more expensive treatments.

"This generation of parents has found teen facials a great way to connect with their kids and help them cope with their skin issues," said Milan Knowles, vice president of day spa sales and marketing for SpaFinder Magazine. "If the problems are serious, they go to the dermatologist. But for skin maintenance, they can go to the spa for treatment."

Shonna Hall, the aesthetician at Majestic Day Spa in Oakland's quiet China Hill neighborhood near Lake Merritt, said her younger clients can be even more demanding than the adults.

"When adults come for a facial, they're mainly interested in a relaxing experience. When teens come, they want results," Hall said. "School picture day is coming up, or the prom, and they've got acne and want to get rid of it. Well, three days before the prom isn't going to help you much, but three months will."

A facial can't cure acne, but good skin care and a healthy diet and lifestyle can help control it, says Hall, who is also a professional model and takes exquisite care of her complexion. While her adult clients may just lie back and relax while being pampered, the younger ones will get a lesson in proper skin care. She teaches kids what their skin type is, what products are appropriate for that skin type and what substances and foods can trigger acne (some know that tortilla chips can, but many don't know that caffeine does, and they're gulping it down in soft drinks and at Starbucks every day). And she gives them a daily cleansing and moisturizing routine.

The mother of two teenage boys and an acne sufferer herself ("I never got it till I turned 30," she laments), Hall is intimately familiar with the frustration of blemishes popping up at just the wrong time on the face or back (what she calls "bacne"). And she knows the things in a teenager's life that can provoke breakouts: athletes' sweaty helmets and jerseys, grimy cell phones that cling to the side of the face, oily hair products that seep out to the face from the hairline, sharing makeup, using dirty makeup brushes. She has a warm and winning way with kids and is able to put them at ease while discussing an embarrassing fact of teen life.

Stacy Smith, an aesthetician at Sanctuary Spa at Bay Club Marin in Corte Madera, said she believes there is a link between increased awareness of skin cancer and the rise in teen facials. "As we all focus more on sun protection, and teens start to use the many good products there are on the market to protect their skin, facials are kind of the next step."

Yvonne Rehm, who has been doing teen facials at L Salon & Color Group in San Mateo for 3 1/2 years, said demand increases at certain times of the year, like the beginning of school and "when college gets out and my teenies come back to see me." And this year the trend is to use botanical skin care like Pomega5 and Tzerah. She says when teenagers have skin problems, they're more likely to come to a salon than the doctor.

"Adults run to dermatologists and buy tons of products. And they may have other factors affecting their skin, like stress, dehydration, aging, not sleeping enough," she said. "Teenagers may just be going through something with their hormones and need to learn how to keep their skin clean. They need to stop messing with their skin and just do what I tell them."

Joann Lim, manager of Yelena Day Refresh Spa on Geary Street above Union Square, estimates that 30 percent of Yelena's business is teen facials. Yelena concentrates on extraction and deep-pore cleansing and giving teens a daily regimen, and may see them once a month at first. "Then when their skin clears up, they may come less frequently," Lim says.

Gunilla Eisenberg at Gunilla Skin Butik on San Francisco's Union Street, who was voted "best facialist in town" by San Francisco magazine, does facials on kids as young as 11. She attributes the rise in teen facials to the fact that "people are becoming more holistic about skin care these days. I teach boys and girls about proper cleansing of the skin. They tend to use drying soap in hopes of having their skin clear up. I talk to them about how they need to keep their skin hydrated and balanced. It's a delicate age, and I can say things to them that their parents can't say."

Girls take what they've learned and do it at home on their own, says Hall of Oakland's Majestic Day Spa. "But boys are less likely to stick to a routine at home, so they ask their parents to bring them back. Once they see the results, they want to have it again."


Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products

Sunday, December 9, 2007

The Perfect Stocking Stuffer for 2007 and 2008 -- The Pomega5 Trial Gift Set


Think of Tzerah and Pomega5 during the 2007 holiday season





Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
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http://www.pomega5.com

Saturday, December 8, 2007

Tap water has a shelf life of 6 months, the POMEGA5 healing cream -- no less than 24 months in a pure botanical mix


In general a product's shelf life or safe storage time is affected by a number of variables, including intrinsic parameters, such as pH and moisture content, and extrinsic parameters, such as environmental factors. Understanding these variables is key to maintaining a safe food product.
Bottled Water - indefinitely shelf live under optimal conditions, the FDA has not established a shelf life for bottled water. In the United States bottled water's shelf life is date stamped for two years. This acts as a SKU number and is mainly for stock rotation purposes. It does not imply that the product is compromised after that date. As long as bottled water is packaged in accordance with FDA processing and good manufacturing practices, 21 CFR, Part 129, and is meeting the FDA quality standard provisions as outlined in 21 CFR, Part 165, the product's shelf life should remain intact for an indefinite period of time.
Properly stored bottled water has indefinitely shelf live. However, long-term storage of bottled water may result in aesthetic defects, such as off-odor and taste. IBWA advises consumers to store bottled water in an unopened container at room temperature (or cooler), out of direct sunlight and away from solvents and chemicals such as gasoline, paint thinners and dry cleaning chemicals.

Bottled water is an excellent choice for emergency water storage. FDA Good Manufacturing Practices mandate that bottled water be produced in a sanitary environment and bottled in sanitary, safety-sealed containers.
Tap Water – rotate every six month under optimal conditions
The recommendations are different for water (tap water) that is filled in containers and stored for an food and water emergency. FEMA recommendations for water that is self bottled are to store the water in thoroughly washed plastic, glass, fiber glass or enamel-lined metal containers. Plastic containers such as soft drink bottles are considered a good choice. The containers need to be sealed tightly, labeled and stored in a cool dark place.
The recommendation is to rotate water every six month.
Recently released emergency preparedness guidelines issued by the U.S. Department of Homeland Security recommend that all households maintain an emergency supply of water -- at least one gallon per person per day for three days -- for drinking, cooking and personal hygiene.

Why Omega 5 oil?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
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Friday, December 7, 2007

Managing Health Claims for Foods in Canada: Towards a Modernized Framework that will also cover Omega 5 oil dietary products


Health Canada is conducting a review of the current framework for the management of health claims for foods. The goal is to develop a modernized framework that will increase government efficiency and flexibility in the approval of health claims, while retaining high standards of oversight to ensure their credibility. Stakeholder consultations are planned to gain a wide range of perspectives on the identified issues and proposed actions

Q&As On Health Claims

Q#1. What is a health claim?

A health claim is any representation in labelling or advertising that states, suggests, or implies that a relationship exists between consumption of a food or an ingredient in the food and health.
Health claims may be stated explicitly with words, or implied through symbols, graphics, logos or other means such as a name, trade mark or seal of approval.
Q#2. Are there different types of health claims?
There are three main types of health claims: disease risk reduction, function and general. Disease risk reduction claims refer to the reduction of the risk of disease (i.e. "A healthy diet with adequate calcium and vitamin D, and regular physical activity, help to achieve strong bones and may reduce the risk of osteoporosis."). Function claims refer to the maintenance or support of specific body functions, such as "Vitamin A aids in the maintenance of night vision." General health claims do not refer to a specific health effect, disease or health condition. They include broad "healthy for you" or "healthy choice" claims that promote choosing a food for overall health, promote healthy eating, or provide dietary guidance.
Q#3. What is "front of package" labelling?
Front of package (FOP) labelling is the term sometimes used for nutritional or health-related claims which are highlighted and positioned on the front of a food package. While the longer statements for disease risk reduction claims, function claims or general healthy eating messages can also be found on the front of a food package, manufacturers sometimes use symbols or logos on the front of a package to imply these messages in a simplified manner.
Q#4. What health claims are currently allowed in Canada?
Since 2003, Health Canada has allowed disease risk reduction claims to be used on food labels or in advertisements that reflect the following relationships:
a healthy diet low in sodium and high in potassium and reduced risk of high blood pressure;
a healthy diet with adequate calcium and vitamin D and reduced risk of osteoporosis;
a healthy diet low in saturated and trans fat and reduced risk of heart disease;
a healthy diet rich in vegetables and fruit and reduced risk of some types of cancers; and
non-fermentable carbohydrates in gums and hard candies and reduction in dental caries (cavities).
Prior to the publication of these claims, only function claims related to the well-established biological roles of known nutrients (i.e. "calcium aids in the formation and maintenance of bones and teeth") were permitted by regulation in Canada.

Manufacturers may use general healthy eating claims, e.g. "healthy for you", however, in recent years there has been a proliferation of a number of company led programs, logos and slogans, usually highlighting specific nutritional features of their products.
Q#5. What is the process for a new health claim to be made on foods?
At present, depending on the nature of the claim, there are different regulatory requirements. Some claims may be made without pre-market approval provided that they are truthful and not misleading, whereas other claims are only allowed once a regulatory amendment specifying the conditions for their use has been made.

For example, to make a new disease risk reduction claim, a regulatory amendment to the Food and Drug Regulations is required. Any foods carrying such claims must meet an established set of criteria and must use prescribed wording for the claim. Function claims for nutrients, while also subject to regulations, have fewer requirements that must be met in order to make the claim.

General health claims, like all claims, are subject to the Food and Drugs Act which prohibits "false, misleading or deceptive product representation."
Q#6. Why does Health Canada want to modernize the current system for managing health claims in Canada?
Given increased consumer awareness of the relationship between diet and health, there is an increasing demand for health-enhancing foods. Since health claims are regarded as a tool that can help consumers make informed food choices, manufacturers would like the ability to use claims in labelling and advertising to market the health benefits of their food products. Health Canada is reviewing its framework for managing health claims on foods in Canada to ensure that the system supports a fair and competitive market environment that will allow for more consumer choice, while continuing to protect consumers from misleading and unsubstantiated claims.
In addition, Health Canada recognizes that the proliferation of implied health claims expressed in commercial logos and symbols is creating confusion in the marketplace and is exploring ways to address this problem through its revised health claims framework.
Q#7. Who is Health Canada consulting with? How is the consultation being carried out?
Health Canada is consulting with all interested stakeholders, including health professionals, consumers, health/disease organizations, academia, industry, and federal, provincial, territorial or municipal government representatives.

Stakeholders are invited to provide feedback on the discussion document until the end of February 2008. Regional face-to-face consultations are planned for early 2008. Following analysis of comments received, Health Canada will determine what steps are required for implementation, including any possible regulatory amendments to the Food and Drug Regulations.
Q#8. Who is responsible for ensuring health claims on foods are accurate?
Manufacturers are responsible for the accuracy of all information on the labels and advertisements for food and for compliance with all relevant food legislation and policies, including those pertaining to health claims. The Canadian Food Inspection Agency is responsible for ensuring that industry complies with these requirements.
Q#9. How does our system for managing health claims compare with the U.S.?
As in Canada, the U.S. requires regulatory authorization for the use of disease risk-reduction claims supported by "significant scientific agreement". Unique to the U.S., however, is the fact that such risk-reduction claims can be made with limited scientific evidence if the product carries a qualifying statement set out by the U.S. Food and Drug Administration (FDA).

For the use of most function claims, like Canada, the U.S. does not require regulatory amendments. However, the U.S. does not maintain a list of function claims which are deemed to be truthful and not misleading - this is unique to Canada.

With respect to general health claims, in the U.S., foods carrying "healthy" claims must meet specified conditions for the levels of fat, saturated fat, cholesterol, sodium and sometimes other nutrients such as vitamin A, vitamin C, calcium, iron, protein and fibre. In Canada, while some guidelines exist, no specific criteria have been included in the regulations for these types of claims.
Q#10. What is a functional food? What health claims are allowed for this type of food?
There is no standard definition for functional foods - the term is generally used to refer to a food with specific health-enhancing characteristics. For discussion purposes, Health Canada refers to functional food as
a food which is similar in appearance to, or may be a conventional food
a food that is consumed as part of a usual diet
a food that has demonstrated to have physiological benefits
a food that reduces the risk of chronic disease beyond basic nutritional functions.
The type of food and related properties would determine what, if any, disease risk reduction or function claim it could carry.
Q#11. The discussion paper references "natural health products in food form". What are these?
How are they regulated in Canada?
Since the Natural Health Products (NHP) regulations came into force in January 2004, Health Canada has received a number of NHP product licence applications for products in food formats and food mediums that carry health claims.
The Food and Natural Health Products Directorates within Health Canada are currently collaborating to determine how best to regulate these NHPs in food formats. In the mean time, these Directorates will continue to work together to evaluate submissions to ensure that all food-like NHPs are safe to be consumed as foods and that all health claims are truthful and not misleading.

Why Omega 5 oil products?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
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Holiday shopping thrills

Monday, December 3, 2007

Sometimes it hits you like a lightning -- how did I not think of Omega 5 oil skin care for the holidays?


Why Omega 5 oil products?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin care
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shoppingthrills
Must have products

HAPPY CHANNUKA



Saturday, December 1, 2007

Omega 5 oil company may compete in greentech competition

The World Economic Forum announced Thursday it has selected 10 greentech companies as Technology Pioneers.

The companies, Cima NanoTech, FluXXion, Gridpoint, Hycrete, LS9, Nanostellar, Primafuel, Silver Spring Networks, SkySails and Unidym, were selected as part of a group of 38 winners that also came from biotech/health and IT categories.

Winners are invited to participate in the World Economic Forum, including the prestigious annual meeting in Davos, Switzerland, for two years.
This year, the most-represented greentech sector was biofuels, as two of the Pioneers, Primafuel and LS9, are biofuel companies from California. POMEGA could apply next year.

The common feeling was that even though biofuels are important and are in the media a lot --ir is not the only story. Here are short profiles of the winners:

Cima NanoTech, based in St. Paul, Minn, makes nanomaterials, such as conductive inks, pastes and coatings, for the electronics industry. The company claims its materials reduce cost and material usage while increasing the electronic performance. Higher conductivity means less electricity is needed.
FluXXion, based in Eindhoven, in the Netherlands, makes thin membranes that filter liquids for the semiconductor industry and others. The micro-filtration membranes are based on wafers and are only 1 micron thick, which the company claims results in less waste, less maintenance and a longer lifespan.
Gridpoint, based in Washington, D.C., sells products that monitor electricity use in individual buildings, convert the direct current produced by solar, wind and other alternative-energy sources into usable electricity and sell excess electricity back to the grid. The company also has built what it calls the SmartGrid Platform, which gives utilities more insight into the grid so that they can, for instance, strategically discharge and store power according to demand.
Hycrete, based in Carlstadt, N.J., makes a water-based waterproofing and corrosion-protection additive for concrete that makes it possible for the material to be crushed, recycled and reused, instead of ending up in a landfill. The company said that nearly 15 percent of landfill waste in the United States is made up of concrete, largely because traditional additives that make the material waterproof and protect against corrosion make it impossible to recycle the material.
LS9, based in San Carlos, Calif., is a biotech company that is bioengineering organisms to make fuels from materials like sugar cane and cellulosic biomass. The company claims its fuels have higher energy content than ethanol or butanol and have properties that are "essentially indistinguishable" from those of gasoline, diesel and jet fuel.
Nanostellar, based in Redwood City, Calif., uses nanotech to develop materials for the automotive and stationary power industries. The materials for diesel catalysts reduce exhaust emissions and increase the effectiveness of the precious metals in the catalysts by 25 to 30 percent, potentially cutting costs. Customers use the materials to boost the performance of catalytic converters, which reduce pollution.
Primafuel, based in Signal Hill, Calif., is developing technologies and production infrastructure for low-carbon fuels. The company invests in large biofuel projects and is developing new processing equipment, as well as a feedstock -- the material used to make the fuel -- that can be grown in water.
Silver Spring Networks, based in Redwood City, Calif., provides a networking platform that allows utilities to connect different energy-related technologies, such as energy-generation equipment, energy-storage devices, energy-efficient appliances and energy-monitoring and management devices and software.
SiGNa Chemistry, based in New York City, develops green chemistry materials for the pharmaceutical and petrochemical industries, among others. Using nanotech, the company has been able to make reactive metals in a stable powder form that also can react at lower temperatures, using less energy. SiGNa is also developing materials for environmental remediation and for producing hydrogen gas at room temperature for fuel cells.
SkySails, based in Hamburg, Germany, is developing a large kite that can help propel cargo ships using wind. The company estimates the kites will be able to reduce the amount of fuel cargo ships use by an estimated 10 to 35 percent per year, bringing a return on investment in three to five years.
Unidym, based in Menlo Park, Calif., makes nanotubes based on carbon for electronics applications, such as in displays, solar cells, lighting and -- in partnership with Johnson Matthey and Motorola -- for portable fuel cells. The company claims the carbon nanotubes potentially can be processed at a much lower cost than other electrodes and transistors today.
Have a happy Omega 5 oil holiday

What are you looking when you select a skin care products?
Green cosmetics
Green skin care
Natural skin care
Organic skin care
Anti-aging skin cooare
Pomegranate skin care
Pomegranate seed oil products
Omega 5 oil products
Omega 5 products
Green technology
Anti cellulite creams
Great dietary supplements
Innovations in green technology
No Parabens
Great soaps
Unique soaps
Great products
Holiday shopping thrills
Must have products